ABOUT

OUR MISSION

Purpose

Brighten the lives of all

Vision

Establish Florida as the #1 travel destination in the world

Mission

Strengthen Florida's share of the global travel market

Goal

Maximize the economic impact of travel and tourism to Florida

Objective

Generate $100 billion in tourism-related spend by 2020

Values

Make an impact

Work Purposefully and Live Passionately

Innovate

VISIT FLORIDA’s official media relations site is a resource for media and travel journalists, providing public relations and corporate communications services, including:

  • Recent Florida tourism news and updates
  • Story ideas, press releases and original content
  • Connections to statewide industry and destination PR representatives
  • Assistance on media visits for qualified media
  • Interviews with executive staff for travel or business assignments
  • Editorial Images and videos
  • Information about our annual desk side appointments in-market with Florida tourism representatives


About Us/What We Do

VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

Florida’s tourism industry was responsible for welcoming 127.0 million visitors in 2018. Based on the latest economic impact study, Florida visitors contributed $85.9 billion to Florida's economy and supported 1.5 million Florida jobs in 2017. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $2.15 in tax revenue is generated.

Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort.

VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.

VISIT FLORIDA has 85 positions in Florida and an international team of contracted staff covering Canada, China, Germany, Latin America and the United Kingdom. VISIT FLORIDA's corporate office is located at 2540 W. Executive Center Circle, Suite 200, Tallahassee, Florida 32301. The office can be reached at (850) 488-5607.

To learn more about VISIT FLORIDA, follow us on our industry social media channels:

Facebook and Twitter @FloridaTourism

STATE ANIMAL

Florida Panther

Florida's State Mammal!

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