What We Do

VISIT FLORIDA’s official media relations site is a resource for media and travel journalists, providing public relations and corporate communications services, including:

  • Recent Florida tourism news and updates
  • Story ideas, press releases and original content
  • Connections to statewide industry and destination PR representatives
  • Assistance on media visits for qualified media
  • Interviews with executive staff for travel or business assignments
  • Editorial Images and videos
  • Information about our annual desk side appointments in-market with Florida tourism representatives


About Us

VISIT FLORIDA, the state’s official destination marketing organization, drives tourism through a public-private partnership that matches public funding dollar-for-dollar. Partnering with thousands of businesses across the state, it serves in a leading role within Florida’s tourism ecosystem, protecting and promoting Florida’s $142 billion vacation brand through global marketing, public relations, and travel trade efforts.

Additionally, VISIT FLORIDA provides critical statewide support after hurricanes and other crises, helps destinations attract conferences and conventions, and operates Florida’s official welcome centers.
VISIT FLORIDA helped attract a record-breaking 142.9 million visitors in 2024, and secured #1 domestic (14.8%) and #2 international (25.2%) market share in 2023. All that visitation generated $127.7 billion in economic impact and supported 2.1 million Florida jobs in 2023, making tourism a key economic engine benefiting Florida families.

The Florida Legislature’s independent Office of Economic and Demographic Research calculates VISIT FLORIDA’s ROI as delivering $3.3 in return to the state for every public dollar invested, making VISIT FLORIDA one of the best performing economic development programs in state history.

VISIT FLORIDA's corporate office is located at 101 North Monroe Street, Suite 900, Tallahassee, Florida 32301. The office can be reached at (850) 488-5607.

To learn more about VISIT FLORIDA, follow us on our industry social media channels:

Facebook and X @FloridaTourism