TAMPA, Fla. (July 22, 2021) – As local tourism officials report record numbers, the new dual-branded Aloft and Element Hotel in Tampa, Florida (3650 Midtown Drive) is reintroducing itself as a preferred option for today’s evolving traveler. Opened in February, just ahead of the Super Bowl, the seven-story hotel development features the 111-room Aloft Midtown Tampa, and the 115-suite Element Midtown Tampa, for a combined 226 rooms. The stylish new dual-branded property also features the Sal Y Mar rooftop bar and restaurant, and a poolside experience with 360-degree views of the Tampa and St. Petersburg skylines. The property is owned and operated by Concord Hospitality Enterprises Company.
“Travel continues to rebound in Tampa, and our well-trained team is happily welcoming travelers back to discover world-class hospitality and outstanding amenities at these two exciting hotel brands in the Midtown Tampa district,” said Evette Torres, Dual General Manager for Aloft and Element Hotel. “As many savvy travelers know, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design, while Element – the first in Tampa – appeals to those wishing for a balance between life and work, with a focus on wellness on the road.”
The fusion of these two unique Marriott® brands presents a variety of added amenities. Guests can enjoy a shared outdoor swimming pool with expanded deck; a state-of-the-art fitness center; a total of 5250 sq. ft. of flexible meeting, banquet, and outdoor space; and valet/covered parking. The properties are also pet-friendly and offer Marriott® Bonvoy loyalty program.
Aloft Midtown Tampa features spacious, loft-like rooms with high ceilings, oversized windows, lush bedding, bold decor, and productive workspaces. A convenient “grab-n-go” kiosk offers an array of sweet, savory and healthy food, snacks and drinks available 24 hours a day. After a day exploring Tampa, guests can meet and mingle with friends over signature cocktails at the WXYZ® bar.
Element Midtown Tampa boasts light-filled, one-bedroom suites featuring fully equipped kitchens, spa-inspired bathrooms, large desks with open shelving, and the signature Heavenly® Bed by Westin. Guests can stay on the move with the Element brand’s Bikes to Borrow program, and enjoy fun and free extras such as complimentary Wi-Fi throughout the hotel and the signature RISE breakfast.
Inspired by the Riviera Maya town of Tulum, Sal Y Mar’s (Salt and Sea) casual yet sophisticated vibe adds a unique flavor to the mix of dining offerings in Midtown, with a setting and menu rich in old-world influence. With 360degree views of the Tampa, Westshore, and St. Petersburg skylines, Sal Y Mar is located on the 7th floor and offers an unconventional rooftop experience, where guests can mingle effortlessly with friends and family against an unrivaled backdrop.
“Since opening, Sal Y Mar has quickly become a favorite for guests and go-to spot for our local neighbors afterwork and weekend play,” Torres said. “And we’re excited to make our mark in the vibrant weekend brunch scene and offer one of the hottest rooftop bars in the Bay area.”
Linking Westshore to Downtown, the 22-acre Midtown Tampa project is centrally located and within minutes of many Tampa favorites, such as Raymond James Stadium, Amalie Arena, International Plaza, Westshore Plaza, University of Tampa and Hyde Park Village, as well as the Tampa International Airport and Tampa Convention Center. An authentic and new kind of urban experience, Midtown includes nearly 2 million square feet of retail space, residential living space, and office buildings, with ample parking and intuitive walkability. A social hub for entertainment and hospitality, Midtown also features the central green space of Midtown Commons, the 3-acre Midtown Lake, and the Watercourse recreational trail.
About Concord Hospitality Enterprises Company
As an award-winning hotel development and management company, Concord Hospitality Enterprises Company has spent the last three decades successfully growing its portfolio, which includes premium-branded properties across the United States and Canada. Its modern lifestyle holdings embody the next generation of boutique hotels, distinctive restaurants, stylish bar concepts, and award-winning rooftops. Each venue has a story to tell. Concord’s commitment to sourcing local, authentic products ensures that each property is infused with the vibe and energy of its geographical location. The company believes that its people are its greatest strength. With the brightest talent, the most innovative processes, and a commitment to giving back to the communities where associates live and work, Concord Hospitality is committed to being a great place to work for all. Learn more at ConcordHotels.com.
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