Blue Man Group Welcomed to Orlando, Celebrates with Vibrant and Paint-Filled Groundbreaking

To view photos and videos of Blue Man Group’s Groundbreaking event, click here.

Blue Man Group announced today details of their return to Orlando with a paint-filled groundbreaking ceremony on the future site of their new home at ICON Park, the popular 20-acre entertainment destination of world-renowned attractions, dining and nightlife located in Orlando’s rapidly growing Universal Boulevard region.

The three iconic Blue Men and company executives from the global entertainment phenomenon kicked off development and shared details of their coming Orlando presence. In their uniquely energetic and colorful style, the Blue Men crashed the groundbreaking to announce that “Blue is Back,” with help from the destination’s Mayor Jerry Demings and tourism officials.

Blue Man Group is adding two new experiences to ICON Park, one for entertainment and one for retail, that will welcome visitors on opposite sides of its 20-acre footprint.

  • Blue Man Theater: Blue Man Group’s new and custom-built 578-seat theater will be built in its entirety, from the ground up, and located at ICON Park’s Universal Boulevard entrance. The theater will be specially designed for Blue Man Group’s multi-sensory performances through state-of-the-art audio, lighting, video and technology.
  • New Orlando show: The new Orlando show will feature both new scenes and classic favorites. Blue Man Group’s unique blend of high-energy live music, creative art, and comedic audience interactions will leave guests surprised, awed and connected.

 

The new theater is currently in development, anticipated to open in late 2024.

 

  • Blue Man Store: On the opposite side of ICON Park, a new vibrant-themed retail store is also now open. Adorned with colorful props and musical instruments from other Blue Man Group shows, the store is the perfect spot for photo ops, and shopping for exclusive Blue Man merchandise finds. The new store is located between Blake Shelton’s Ole Red venue and Brother Jimmy’s BBQ in ICON Park.

“We could not be more excited about our new show in Orlando and our custom-built theater at ICON Park,” said Jack Kenn, Managing Director of Blue Man Group.  “ICON Park is the perfect fit for our new home since we both share a passion for creating world-class entertainment, unique experiences and bringing people together.”

ICON Park President and CEO Chris Jaskiewicz leads ICON Park’s growth strategy of recruiting quality live entertainment, attraction, and restaurant experiences.

“We have great attractions, restaurants and bars, and live music, and we are thrilled that our first live show will be Blue Man Group, which is globally known and loved because it engages guests of all ages and nationalities with high-energy entertainment with no language barrier.”

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ABOUT BLUE MAN GROUP

Blue Man Group is a global entertainment phenomenon, known for its award-winning theatrical productions, iconic characters and multiple creative explorations. Blue Man Group performances are euphoric celebrations of human connection through art, music, comedy and non-verbal communication.

Since debuting at New York’s Astor Place Theatre in 1991, the live show has expanded to additional domestic residencies in Boston, Chicago, and Las Vegas, an international residency in Berlin, and multiple North American and World Tours, reaching more than 50 million people worldwide.  

Blue Man Group is universally appealing to a broad range of age groups and cultural backgrounds, and continually injected with new music, fresh stories, custom instruments and sensory stimulating graphics. Blue Man Group is owned and operated by Cirque du Soleil Entertainment Group. For more information, please visit Blueman.com.

About ICON Park 

ICON Park is a global leader in location-based entertainment in the most-visited destination in the U.S., attracting millions of guests each year with its unique collection of branded immersive experiences including attractions, restaurants, bars, live entertainment and shops.

ICON Park’s portfolio of 50+ tenants includes globally recognized brands that appeal to both families and adults. The destination encompasses multiple, world-famous entertainment attractions, over a dozen immersive restaurants and bars, nightly live music, and an extensive shopping and outdoor marketplace — all anchored under the brilliant lights of The Orlando Eye by Merlin Entertainments. Just a few of the famous brands that call ICON Park home include Merlin Entertainments’ Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio’s and Build-A-Bear Workshop. Open 365 days a year, ICON Park’s continual roster of activities, nightly live music, and special events — plus free parking and no gate admission — make it a popular day and night choice for Orlando’s 74 million visitors and residents.

ICON Park is located at the epicenter of Orlando’s Entertainment District — with entrances on both International Drive and Universal Boulevard – and surrounded by 150+ hotels, world-famous theme parks, the second-largest convention center in the United States, and 1,000+ restaurants, attractions and retail outlets The area is further expanding with $5 billion in growth investments including Universal Orlando’s much-anticipated fourth theme park Epic Universe; $4 billion in new and expanding hotels, attractions, restaurants, convention space, entertainment venues and roadwork enhancements; hundreds of millions of dollars to further expand Orange County’s convention center; and a leg of the $1.75 billion high-speed rail line project, Brightline, which will directly link the I-Drive area to Orlando International Airport and the 50+ million passengers it serves annually.

ICON Park shares common ownership with 40 acres of adjacent hotel and retail properties and was developed by a partnership among New York City-based Flag Luxury Group LLC, Las Vegas-based Torino Companies, and Orlando-based Unicorp National Development.

To learn more about ICON Park, visit https://iconparkorlando.com.