BROdenim, an exciting female owned clothing line, that has been seen on everyone from professional athletes to Sports Illustrated Swimsuit models, pops up at Hyde Park Village this fall. With a blank canvas approach to clothing, BROdenim specializes in high quality, custom denim jackets, sweatshirts, and accessories. Customers have the ability to choose from fun, custom BROdenim patches and decide where to place them on their garment of choice.  They will then get to see their creation come to life as it is produced in store and ready to take home that day! The BROdenim pop-up will be located at 1628 West Snow Ave at Hyde Park Village and will be open tomorrow through January 15, 2023.
BROdenim started in the sports industry, creating custom one-of-a-kind game day gear, but has since expanded with pop-ups in Nantucket and Boston where customers can create a wide variety of pieces. In Tampa, BROdenim is excited to introduce unique game day pieces, custom Tampa patches and hoodies.  Customers will be able to choose from a large array of patches, adding them to fun and trendy sweatshirts, jackets, and accessories, leaving the store with their design in hand.
“Our guests at Hyde Park Village will get to play an active role in designing pieces that are not only fashionable and meaningful to them, but that also showcase their individuality, passions, and creativity,” says Founder Laura Brodigan.

“BROdenim has caught the interest of celebrities, sports fans, and creatives alike. We watched the brand’s success at a fellow WS property, Boston Seaport, and are now really excited to welcome this pop-up to Hyde Park Village and know our customers will share in our enthusiasm for this up-and-coming brand.” says Nicole Dee, General Manager of Hyde Park Village.

For more information, visit and follow @brodenim.

About Hyde Park Village
Hyde Park Village is a modern oasis for discerning shoppers, travelers and Tampa residents looking for the very best in retail, dining, and entertainment. Located within Tampa’s most historic district and spanning six city blocks, Hyde Park Village is a lifestyle center unlike any other in the region, blending historical and modern architecture and European-inspired detail. Having undergone a momentous transformation in the last five years, under the leadership of owner and manager WS Development, Hyde Park Village was named NAIOP Tampa’s “Best of the Best - Retail Project of the Year” in 2019 and 2020. The property’s unique combination of more than 60 local, regional and national brands includes Zimmermann, rag & bone (coming soon), Anthropologie, bartaco, Warby Parker, lululemon, Sephora, Nike by Hyde Park Village, OddFellows Ice Cream Co., Madewell, Kendra Scott, SuitSupply, Meat Market and more. In 2023, boutique hotel Palihouse Hyde Park Village will open at the property. The hotel brand is known for its design-centric, neighborhood-focused approach to hospitality where personality is paramount and custom signature details abound. Placing the community at the forefront of its mission, Hyde Park Village also hosts a monthly Fresh Market, and hundreds of free and charitable events each year. For more information, visit and follow @hydeparkvillage.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990,  WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit, call 617.232.8900 or follow WS Development on LinkedIn.