As part of Hard Rock International’s Mottos to –Love All, Serve All–

Celebrate Hispanic Heritage Month at Seminole Hard Rock Hotel & Casino Hollywood from Friday, Sept. 15 through Sunday, Oct. 15. Hispanic Heritage Month is a time to celebrate the rich and diverse cultures of Hispanic and Latin Americans and learn about their history and contributions to the U.S.


Rare and iconic pieces from some of the biggest Hispanic artists from Hard Rock’s Memorabilia Vault collection will be on display at Oculus Bar. Featured items include:

  • Celia Cruz’s couture red cape worn on stage for the AIDS benefit “El Concierto por La Vida” in 1998
  • Gloria Estefan’s sequined dress worn during her 1996 tour
  • Maluma’s London concert Versace ensemble, worn during the concert performed at the O2 in March 2022
  • Shakira’s black jacket with black fringy sequins worn on “The Voice” coaches’ performance in 2012 and black stretch pants with knee patches worn on her 2011 “Sale el Sol” tour
  • Ricky Martin black shoes with buckles and steel tips worn on the “Today Show” in June 1999
  • Rosalía’s custom dragon-fly butterfly moto helmet and custom stage-worn red ensemble worn during her “Motomami World Tour” in 2022

Hard Rock Live

Enjoy beef and chicken empanadas, tequeños and ham croquettes at Hard Rock Live for a limited time.

Saturday, Sept. 16

8 p.m.

George Harris: Hijo Único

Thursday, Sept. 21

8 p.m.

Juan Luis Guerra: Entre Mar y Palmeras Tour

Saturday, Sept. 23

8 p.m.

Becky G

Sunday, Oct. 1

8 p.m.

Los Fabulosos Cadillacs

Saturday, Oct. 14

8 p.m.

DJ Adoni y Sus Amigos

For ticketing information, visit

Food & Beverage

Enjoy Hispanic Heritage Month at Seminole Hard Rock Hollywood with the Tropical Mojito cocktail and La Tropical Beer, a refreshing Vienna-style Ambar Lager with underlying notes of honey, perfectly balanced with noble hops for a very clean finish. Available until Sunday, Oct. 15 at Center Bar, L Bar, Oculus Bar and Hard Rock Sports Bar.

Abiaka Hosts Chef Michelle Bernstein for Sra. Martinez Pop-Up

Abiaka is hosting James Beard Award-winning Chef Michelle Bernstein for a four-day culinary pop-up from Thursday, Sept. 28 through Sunday, Oct. 1. The pop-up will give guests an early glimpse into the dynamic food, drinks and entertainment coming to Bernstein’s highly anticipated opening of Sra. Martinez, slated to open in early 2024 in Coral Gables. The new concept is a modern take on the beloved and award-winning Sra. Martinez from hospitality duo Chef Bernstein and David Martinez.

Beach Club Bar & Grill

Offering views of the resort’s exceptional pool landscape, Beach Club Bar & Grill will offer a Cuban sandwich with roasted pork, ham, mustard, pickles and Swiss cheese on Cuban bread; street corn with cotija crema, guajillo, cilantro and creole remoulade; and a pepito Sandwich, featuring skirt steak, tomato, avocado, relish, lettuce and cotija cheese.


Seminole Hard Rock Hollywood’s contemporary Italian dining destination will include spaghetti al salame iberico with freshly made spaghetti, chorizo Iberico, red, yellow and green peppers, red onions, garlic, white wine, parmesan cheese, blended oil and chopped parsley; and ropa vieja calzone with vacio, beef, tomatoes, mozzarella, onions, guacamole and sour cream.

Constant Grind

The resort’s artisanal coffee shop will feature a midnight sandwich with roasted pork, prosciutto, gruyere, cheese, pickles and yellow mustard on a sweet roll and a chicken tinga sandwich with refried black beans, chipotle caramelized onions, black olives, capers, cherry tomatoes, queso fresco and melted tomato on ciabatta bread.

Council Oak Steaks & Seafood

The award-winning steakhouse will feature wagyu and manchego cheese croquettes with garlic saffron aioli, pickled shimeji, mushroom and chimichurri; and an A5 wagyu rib cap with aji amarillo sweet plantain mash, red, yellow and green peppers, chorizo cream and charred sweet peppers.

Hard Rock Sports Bar

A next-level approach to sports and entertainment, Hard Rock Sports Bar will feature Mexican corn with siracha aioli, cilantro cotija, cheese and lime and a chicken quesadilla with red onion, red pepper, Monterey jack cheese, cilantro and lime cream.


The new-style Japanese restaurant will highlight a ceviche with branzino, cucumber, heirloom, tomato, lime, radish, orange, jícama, potatoes, jalapeño and orange segments; and kamameshi chicken and Japanese rice, chicken stock, cilantro, butter, chicken thighs, soy sauce, corn, green onions, parmesan cheese, salt, bamboo shoots and mushrooms.

Rise Kitchen & Deli

The 24-hour contemporary dining outlet will feature a quesadilla with black beans, red onions, peppers, Monterey jack, cheddar cheese and pico de gallo; and a marinated skirt steak churrasco with refried beans, white rice, fried yuca and chimichurri sauce.

Noches de Neón

Friday, Sept. 29

The Latin-inspired poolside party will take place on Friday, Sept. 29 from 8:30 p.m. to 11:30 p.m. at The Guitar Hotel Pool. The event will feature live music from South Florida’s Bacilos, a Latin GRAMMY Award-winning band, most notably recognized for their 2003 album, “Caraluna.” Eat, drink and dance the night away while the audio-responsive feature on the guitar façade grooves to the beat of the music through a nightlight spectacular. For more information, visit

In the Community

Hard Rock-inspired murals by Latin artists are on display in key South Florida locations. Artist Diana “Didi” Contreras created a main mural on 1513 SW Eighth St. Little Havana, Fla. 33135 and artist Alex Mijares created a mural on 3201 Coral Way, Miami, Fla. 33145

For more information about the resort’s Hispanic Heritage Month Celebrations, visit or

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About Hispanic Heritage Month at Seminole Casinos

Seminole Casinos invite our guests to join Hispanic Heritage Month celebrations in honor of the ongoing achievements of Hispanic residents in their nearby communities and recognition of the meaningful contributions of the rich and diverse cultures of Hispanics and Latino Americans. With a focus on music, food, fashion and more, noteworthy Hispanic Heritage Month events at Seminole Casinos include a Latinos Unidos Music Festival at Seminole Casino Hotel Immokalee, as well as multiple concerts by Hispanic headliners at Seminole Hard Rock Tampa and Seminole Hard Rock Hollywood, plus Memorabilia Displays featuring Hispanic superstars including Jennifer Lopez, Ricky Martin, Shakira, Julio Iglesias, Gloria Estefan, Celia Cruz, Maluma, Rosalia, Maná and others.  In addition, Celebrity Chef Michelle Bernstein brings her acclaimed Hispanic Cuisine to a pop-up restaurant at Abiaka in Seminole Hard Rock Hotel & Casino Hollywood. Mi Ritmo. Mi sabor. Mi Gente! 

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; an expansive gaming floor with more than 2,700 slots, more than 200 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square-foot retail promenade. Hard Rock Live, ranked No. 5 worldwide in 2022 gross revenue for both Pollstar Magazine and Billboard in its respective categories, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at call (800) 937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Editor’s Note: Download high-res videos and images here.


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