May 26, 2021 -- The  St. Johns County Chamber of Commerce is proud to announce the launch of a new website designed to showcase the host of natural assets found in the Ponte Vedra Beach, Ponte Vedra, and Palm Valley communities in St. Johns County.

Depicting five activities under five different themes, the website can be found at The five themes are Hiking, Biking, Kayaking, Birding and Fishing.

“The intent of the site is to offer visitors additional attractive experiences beyond golf and history enticing them to extend their stay in our county which in turn brings more revenue to our community,” explained Isabelle Renault, president and CEO, St. Johns County Chamber of Commerce. “Our research shows that 81% of overnighters visiting our region are at the front door of Ponte Vedra but never make it to the destination and only 13 percent of day visitors coming to St. Johns county experienced Ponte Vedra.”

The members of the Naturally Ponte Vedra Product Development Working Group met to decide on the themes and direction of the site. The main proponents of the site are the GTM Research Reserve, the St. Augustine/Ponte Vedra & The Beaches Visitors and Convention Bureau, the St. Johns County Tourist Development Council, St. Johns County Cultural Council and the St. Johns County Chamber of Commerce.

It can be easy to overlook the array of natural assets in this area. “The timing of the launch of this website couldn’t be better,” explained Renault. “After more than a year of stress and isolation, now is the time to explore the outdoors. This area is not defined by busy highways, but by the many planned pockets of natural paradise. The region features miles of ocean shoreline, acres of intracoastal waterways and lakes, a Wildlife Management area and one of the country’s protected estuarine reserves at the GTM Research Reserve.”

While the website is intended to promote and convey outdoor activities for visitors, it was critical that all these activities be appealing for our residents to enjoy.  For more information call the Ponte Vedra Beach Division of the St. Johns County Chamber of Commerce at 904-285-2004 or visit the Ponte Vedra Beach Visitor Information Center at 200 Solana Road, Ste. B in Ponte Vedra Beach.

To learn more about the St. Johns County Chamber of Commerce or to become a member visit, call 904.829.5681, or connect on Facebook at  

Aimee Stafford