DAYTONA BEACH, Fla. (March 15, 2021) - February U.S. group meetings volume increased 109.7 percent and the Daytona Beach area placed in the top five growth markets in the U.S. according to Knowland, a provider of market data for hotels, convention and visitor bureaus, conference centers and other meeting venues.

Other markets rounding out the top five are Boston, MA, Columbus, OH, Philadelphia, PA, and Milwaukee, WI. The meeting markets studied include associations, corporate, government, SMERF (social, military, education, religious and fraternal) and wedding.

“This is a result of the meetings and events communities working toward a common goal - to bring new, repeat, and rebooked business to our destination,” said Linda McMahon, group sales director with the Daytona Beach Area Convention and Visitors Bureau.

“It takes everyone working together collectively – the Ocean Center convention complex, hotels, meeting venues and attractions – to reach this type of recognition. We see a lot of growth potential and success on the horizon for Daytona Beach,” said McMahon.

The Daytona Beach Area Convention and Visitors Bureau works closely with all area hotels and venues with meeting space, as well as the Ocean Center convention complex, to keep Daytona Beach top of mind with meeting planners, identify potential group business, host site visits, and make connections with resources within the community to help them hold a successful meeting.

More information about meeting and convention services available from the Daytona Beach Area Convention and Visitors Bureau is available at or by contacting Amber White at 386-255-0415, ext. 117.

More information about the February U.S. Meetings and Events data from Knowland is available at .

About the Daytona Beach Area | #LoveDaytonaBeach

Experience endless adventures in this eclectic destination that offers the perfect, beach base camp from which to explore the greater Daytona Beach area and all Central Florida. Choose thrilling activities or embrace the tranquility of days spent on 23 miles of world-famous white-sand beaches. With more than 12,000 rooms, and a variety of meeting hotels and unique spaces, the destination has accommodations for meetings and groups of all sizes and budgets. Learn more at