PASCO COUNTY, FL (Jan. 26, 2021) - Get ready to enjoy a new way to experience Florida’s Sports Coast with an exclusive beer brewed just for the destination by Escape Brewing Company.
The partnership between Florida’s Sports Coast and Escape Brewing Co. was born out of the destination’s desire to diversify its marketing efforts by finding a unique way to further promote the brand’s sports-centered identity.
“Our brands really aligned”, said Tourism Director, Adam Thomas. “Florida’s Sports Coast is all about getting back to adventure, as our recovery campaign states, while Escape’s name comes from wanting to escape from reality.”
Escape Brewing Co. was founded by best friends and now brother-in-laws, Matt Thompson and John McGregor. “John and I had always wanted to work together,” Thompson said. “We created the Escape brand out of the desire to escape from corporate life,” added McGregor. “And this brewery has allowed us to do just that.”
The Sports Coast pilsner is a light, crisp beer with notes of citrus that is best enjoyed responsibly. “It’s like sunshine in a can,” said McGregor. “Through this beer, Matt and John have created the perfect sensory translation of who we are as a destination,” said Thomas.
The artwork for the can was done by local Pasco artist, Veronica Steiner, the lead designer for the brewery. “It was important we created a cohesive look that perfectly blended both brands into one design,” stated Thomas. The image, now present on the can, was inspired by the abundant outdoor adventures that can be had on Florida’s Sports Coast--like kayaking, scalloping and inshore fishing as well as capturing the stilt houses that make the destination’s coastline so iconic.
“Our hope is to continue to brew the Sports Coast pilsner to provide residents and visitors alike with a unique way to enjoy Florida’s Sports Coast,” said Thomas. “Plus, what goes better with sports than beer?”
Get ready to #EscapetoAdventure with a special destination giveaway to Florida’s Sports Coast. To promote the partnership, Florida’s Sports Coast is giving away the chance to “live the art” with a weekend stay for two where winners will be able to engage in coastal activities along the Sports Coast. The giveaway will be hosted on Florida’s Sports Coast Facebook page and will run January 25-February 25.
· Four hours either tandem kayak or two (2) single kayak rentals with private lesson from Salty Dog Kayak Rentals located in Werner-Boyce Salt Springs State Park.
· Two (2) night hotel stay at Homewood Inn Suites in Port Richey for two
· ½ day inshore fishing charter for with Florida Back Water Charters
· Dinner for two (2) at Widow Fletcher’s
· Escape brewery tour and tasting with owners Matt and John
· 4-pack of Sports Coast pilsner
· Two (2) Co-branded 16 oz. Yeti Ramblers
For more information, contact Kolby Gayson, Communications Manager for Florida’s Sports Coast at 727-514-1675 or firstname.lastname@example.org.
View media files available here.
About Florida’s Sports Coast, @flsportscoast
Paying homage to its sports roots, the destination’s new tagline, "Let’s Play!” celebrates the active traveler, adventurous family, avid angler and lively local in an approachable and spirited way. The destination has redefined the recreational retreat and serves up endless fun for adventure seekers. With 35 area parks, vibrant nature trails, thrilling zip line courses, hot air balloon outings, nearby islands with four artificial reefs, year-round recreational fishing, paddleboard and kayak trails, the options for exploration are unlimited. It’s time to #GetBacktoAdventure.
About Escape Brewing Company, @escapebrewing
Escape Brewing Company was founded in 2014 by John McGregor and Matt Thompson. Born out of a passion for craft beer and a hobby for brewing, Escape Brewing Company was founded on the principles of creating a brewery that is embraced and valued by their community, committed to their customers, all while using the finest and best ingredients possible, and to have the passion and drive of brewing beer they are proud of. Escape Brewing Co. boasts onsite brewing capacity with their 2,400 sq. ft. taproom and brewery in Trinity, Florida.