Florida may not be the first place that comes to mind when you think about luxury holidays, but if you scratch beneath Florida’s theme park fame and Miami’s trendy hotspots, you’ll find pockets of luxury throughout the whole state, fit for the most discerning of travellers:

Exclusively Hire a Paradise Island in the Florida Keys

Exclusively hire the adults-only Little Palm Island Resort & Spa for an ultraluxury group getaway and indulge in island isolation where champagne is poured by mid-morning. By day, guests can enjoy tropical cocktails and massages by the pool or take sailing lessons, seaplane tours and yacht charters. By night, the resort provides gourmet beach BBQs, as well as fun-packed and tastefully-themed evenings, including Cuban nights with cigar rolling and salsa parties with dance lessons. Accessible only by boat or seaplane, the 5-acre island paradise has 30 luxury thatched-roof bungalow suites for up to 60 guests.

Take Your Pick of Luxury and Exotic Cars in Miami

Explore Miami in style in a head-turning Rolls Royce, Lamborghini Aventador or even a Corvette Stingray. Premium car rental company Lou La Vie, allows car enthusiasts to live out their full-throttled fantasies in luxury and exotic vehicles for a single day or several months. They’ll deliver the vehicle right to you and provide a full operational tutorial before handing over the keys.

Sample the Millionaire’s Menu in South Walton

Located in northwest Florida’s swanky 30A community, the Havana Beach Bar & Grill at The Pearl Hotel, Rosemary Beach, celebrates the joy of living, eating and drinking well. And it takes the latter to heart. In addition to beloved classic cocktails, Havana Beach distinguishes itself with an out-of-the-box and opulent offering: The Millionaire’s Menu. Ranging from $125 to $800, the featured Millionaire’s Cocktails are modernized takes on classic cocktails, using the finest spirits and ingredients, such as Louis XIII cognac and Casa Dragones Joven tequila.

The Royal Spa Suite Experience at Acqualina Resort, Miami

Book the private Royal Spa Suite experience at the ultra-luxury Acqualina Spa by ESPA (voted #1 Hotel Spa in the United States by USA Today) in Miami Beach, featuring a private lounge outfitted by Fendi and an oceanfront treatment room, which includes a steam shower for two and private wraparound balcony. The journey begins with a welcoming foot ritual followed by a customised body massage and a 24K gold rejuvenation facial, finishing with a gold body shimmer. The splendour continues with one hour of relaxation time to enjoy the Royal Spa Suite, a bottle of Champagne, a savoury spa lunch and sweet gold dusted strawberries.

Indulge in Florida’s Most Expensive Dessert

On the menu at the prestigious Boca Raton Resort & Club’s sweet shop, Serendipity, you’ll find the $1,000 Golden Opulence Sundae. The decadent dessert is coated in 24K gold and requires 48-hour notice. It features 20 scoops of homemade gelatos and sorbets, eight sheets of gold leaf, dark chocolate truffles, four petals of arabesque chocolate-style décor and a large chocolate crown. Toppings include caramel sauce, chocolate sauce, sprinkles, M&Ms, strawberries, blueberries, raspberries, candied pecans, maraschino cherries and marshmallow sauce. The grand finale is the serving dish: a Waterford Crystal bowl with a mother-of-pearl spoon, both of which the guest gets to keep.

Skip the Queue with a Private VIP Experience at Universal Orlando

You don’t have to be a celebrity to get the VIP treatment at Universal Orlando. On a Private VIP Experience, you’ll be personally escorted by a VIP guide on a tour through Universal Studios Florida and Universal's Islands of Adventure. As the only guests on the all-day tour, your private group will get exclusive VIP treatment and unlimited front-of-the-line access to rides and attractions.

Head to Sarasota for an Afternoon of Polo

The Sarasota Polo Club is a premier luxury sporting destination in Lakewood Ranch, Sarasota, located on 130 perfectly manicured acres. Polo season starts in December with polo matches every Sunday through to April. Sarasota Polo Club welcomes thousands of polo spectators each Sunday for exciting polo action, tailgating, picnicking, half-time entertainment and divot stomping.

Low-Contact Travel with the “Private Plane to Paradise” Package

Boutique luxury hotel, The Brazilian Court, located on the barrier island of Palm Beach, has a launched a low-contact travel package called “Private Plane to Paradise”. The package costs approx. £23,000 per couple and consists of a private charter jet to West Palm from most US airports, a chauffeured transfer to the hotel, as well as for the duration of stay, and a private suite with its own exterior entrance.

NEW Wellness-Immersive Hotel & Spa in The Palm Beaches

Scheduled to open in Autumn 2020, Amrit Ocean Resort & Residences offers a new paradigm of mindful living on Singer Island for those who are pursuing an unparalleled wellness lifestyle. The resort is purpose built to offer guests inspiration, guidance, and the means to embark on a personalised path towards greater physical and mental well-being. Amrit, which is Sanskrit for “elixir of life,” is developed in partnership with the Himalayan Institute, merging Eastern traditions and inner science with Western luxury, enhanced through modern technologies and personalised programming. Arguably the most wellness-immersive development currently under construction in the United States, the property will offer a bounty of wellness offerings based on Amrit’s Five Pillar Philosophy – focusing on mindfulness, nutrition, fitness, relaxation and sleep.

Naples Hotel with Tesla Shuttle Service

Guests staying at the Inn on Fifth’s Club Level Suites benefit from the hotel’s electric-powered shuttle service. Simply call concierge to summon the Tesla Model X for trips to nearby restaurants, shops, salons, art galleries and the beach.

Whilst there are many luxury resorts throughout the State, only a few are awarded with The Five Diamond rating developed by AAA and The Five Star rating created by Forbes. Find out more: https://www.visitflorida.com/en-us/places-to-stay/luxury-hotels-in-florida.html

For further luxury inspiration within the Sunshine State visit: https://www.visitflorida.com/en-us/travel-ideas/luxurious-florida-things-to-do.html

Images available to download here.

Hannah Mulvey



As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 131.4 million visitors in 2019. Based on the latest economic impact study, Florida visitors contributed $91.3 billion to Florida's economy and supported 1.5 million Florida jobs in 2018. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, $2.15 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort.

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