MIAMI BEACH, Fla. (June 2021) Situated in the heart of the cultural crossroads that is Miami Beach, the historic and iconic, art deco Hotel Greystone revives innovative hospitality on Collins Avenue. Led by the award-winning Salt Hotels in partnership with B Group Capital, the boutique Hotel Greystone opens in September 21, 2021, and will meld art and design with exceptional personalized service.
Located in the historic Collins Park neighborhood, Hotel Greystone fuses intimate spaces, innovative cuisine and a hyperlocal ethos. The curated atmosphere creates the perfect conditions for people, art, music and fine dining to transcend the predictable, and manifest the uncommon.
“The vibe, energy and eclectic mix of people in Miami create one of the most interesting and dynamic centers in America,” said Bowd Co-Founder and Chief Executive Officer at Salt Hotels. “The Greystone is a historic landmark off Collins Park, within steps of the beach and a true boutique hotel amongst much larger and imposing buildings. Inside the energy will be as vibrant as the community with nightly programming, amazing cuisine and inventive beverages – with the facilities of a large resort but the intimate service and attention to detail of a small boutique.”
In refining the Hotel Greystone concept, Salt Hotels co-founders, who also reside in Miami Beach a portion of the year, David Bowd and Kevin O’Shea drew upon their extensive Miami Beach industry experience, including the famed Delano, Shore Club, Mondrian and The Standard.
By day, Hotel Greystone’s airy and welcoming corner lobby invites guests 21+ , offering gathering areas, tucked away from the street scene, whilst at night the clink of crystal and melody of piano players take over the Greystone Bar.
Built in 1939, the property is one of architect Henry Hohauser's iconic contributions to the area. The Greystone comprises 91 rooms and suites, including a number of penthouse suites with private terraces featuring hot tubs and vista views.
Sérêvène, the property's signature restaurant, led by Award winning Executive Chef Pawan Pinisetti. Sérêvène presents a menu that marries Japanese ingredients and French technique. Pinisetti’s dishes are experiential, such as suckling pig carved tableside, and the location’s concept celebrates fresh, locally sourced ingredients whenever possible. The restaurant will also offer inventive mixology and a topflight wine program to complement the dine.
As guests make their way through the property a shady courtyard will house the hotel’s café, Kobo. The lively outdoor lounge area will feature “sando”-style sandwiches driven by flavors that evoke Miami’s bright, health-oriented fare. Kobo will be adorned with public art, a genuine integration of the city’s creative sensibility.
The hotel’s rooftop provides an oasis of calm away from the hustle and bustle of the busy city. Guests can enjoy the beauty of Miami Beach whilst relaxing poolside with music, craft cocktails and light bites. Guests seeking the sun-and-sand experience can visit Hotel Greystone’s beach, where the same artisanal approach to refreshments and service will be echoed at water’s edge.
Holly Muhl of Bowenholly led the interior design, “Our goal was to create something stylish and comfortable that evokes the dynamic layers of Miami Beach,” noted Holly Muhl Founder and CEO of Bowenholly. “The building offers so many opportunities for a sophisticated audience depending on your mood and we wanted every space to give guests an welcome and authentic sense of place.”
Located on 1920 Collins Ave, Miami Beach, FL 33139 Website: http://www.greystonehotel.com/
Hotel Greystone is an expression of Miami Beach past, present and future. From its geometric Art Deco façade to the curated collection of art on display throughout guest spaces, Hotel Greystone celebrates the independent spirit. With a hyperlocal attitude, the hotel will collaborate with its community for activations, installations, programs and more.
ABOUT SALT HOTELS
Founded in 2014 by Chief Executive Officer David Bowd (formerly of Chateau Marmont in Hollywood, The Mercer in New York, and the Chiltern Firehouse in London) and Chief Creative Officer Kevin O’Shea (Formerly of Starwood Hotels and Resorts and Morgans Hotel Group), Salt Hotels’ award-winning approach to hospitality has set new standards in design and guest experience. In 2021, the brand is already slated to launch Hutton Brickyards in Kingston, New York—an opening cited by Vogue and Architectural Digest as one of the year’s most anticipated. The company provides comprehensive services in hotel management, design & development, creative services, sales & marketing, revenue management, food & beverage development and management, and human resources. The company created Salt House Inn and Eben House in Provincetown, MA to acclaim and launched two projects at the forefront of Asbury Park, NJ’s renaissance: The Asbury and Asbury Ocean Club. In 2014, the group relaunched Shelter Island’s famed The Chequit.
ABOUT Bowenholly
Bowenholly is a "creativity driven by function" design firm and owner's representative with three decades of project management, structural, exterior, and interior design experience. The firm is flexible in its mandate with a broad portfolio of designs that includes residential and commercial properties as well as aircraft and boats. BowenHolly offers end-to-end creative services as well as implementation through direct and intensive collaboration with architects, engineers, and general contractors as a full service design representative for asset owners.
ABOUT B GROUP CAPITAL
B Group Capital is a Dallas based multi-family office fund that operates under a keiretsu system. The fund makes concentrated investments in public markets, specializing in a variety of healthcare therapeutics opportunities including biotechnology, genetic sequencing, cell & gene therapy, and gene editing. In parallel with its public markets portfolio, B Group Capital oversees a variety of private operating companies across consumer, industrials, media, and hospitality.
Images available here, credit Salt Hotels