As the majority of travelers are planning to economize this year’s summer vacation (80 percent, according to Bankrate), the ICON Park Orlando entertainment destination – and its signature attraction, The Wheel – have launched new entertainment packages that are both affordable and designed to accommodate large families.  

Since the 50-venue complex began offering summer savings at its attractions, restaurants and shops, the average family size of its visitors has increased, as larger groups are also now able to enjoy affordable entertainment. The entertainment destination also has free admission and free parking.

And, according to the latest national survey by the Family Travel Association, 85 percent of parents are traveling with their children and 47 percent of participants are planning a multigenerational trip, requiring experiences that are affordable and enjoyable to all ages.

Summer Family Fun Pack – private capsule in the sky

Families and groups – with up to five guests – can now get their own private capsule experience aboard The Wheel for just $89.99 per group (just $18 per person) for a memorable ride to the stunning 400-foot view.  (More than five? Up to three additional guests can be added at just $10 per person.)  To learn more about the Summer Family Fun Pack, click here.

Play Pass – enjoy 10 attractions, plus up to 25 percent off dining and shopping 

The biggest savings on all that ICON Park offers is the new Play Pass, which includes admissions to 10 different attractions, plus significant savings at famous restaurants and shops, for just $89.99 per person (a 50 percent savings). 

The 10 attractions include:

  • The Wheel, plus the new “Great Florida Road Trip” game

  • Museum of Illusions Orlando

  • Madame Tussauds Orlando

  • SEA LIFE Orlando Aquarium

  • 7D Motion Theater

  • Pearl Express Train

  • The Carousel on The Promenade

  • $25 credit from Max Action Arena

  • $5 arcade game card from In The Game ICON Park

Play Pass guests can receive up to 20 percent off at 18 world-class restaurants and bars, and up to 25 percent off at select retail shops, throughout the complex.

Ensuring flexibility, the pass is valid for 30 days, so guests may come and go. It’s the perfect way to make the most of an Orlando vacation or for locals that want to spread out their summer fun. To learn more or book a Play Pass, click here.

To view or download images, click here.


About ICON Park

The 20-acre, open-air entertainment destination is gate-free, offers free parking, and features plenty of fun adventures for the whole family. Located in the heart of the Orlando Entertainment District, ICON Park offers more than 50 amazing restaurants, funky bars, boutique shops, and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that soars 400 feet – 40 stories – in the air.

Visit other attractions including SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and Museum of Illusions Orlando. ICON Park also offers a diverse mix of restaurants for lunch, dinner and late-night bites that satisfy a wide variety of flavors and cuisine. Find a unique collection of shopping and dining kiosks and explore each location as you stroll under the festoon lights along the brick promenade.

ICON Park is at the center of the International Drive Resort Area and is conveniently located near I-4, Universal Boulevard and the Beachline.  

To learn more about ICON Park, visit:


Media Contact

Will Wellons

Wellons Communications