Create memories that last forever at the beloved workshop

ORLANDO, Fla. (June 2, 2021) – Everybody’s favorite bear is coming to ICON Park! Furry friends, endless creations, unique games and lots of heart – Build-A-Bear knows how to create life-long memories.

At the new 1,360 -square-foot ICON Park location, opening on June 8, guests will have the opportunity to make a variety of furry friends, from their favorite movie character to their adored pet! This Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids and adults alike.  

“Build-A-Bear is an iconic national brand and we’re excited to add it to our premier mix of restaurants, attractions and shops,” said Chris Jaskiewicz, President and CEO of ICON Park. “We can’t wait to bring such a beloved brand to the Orlando Entertainment District and give families the opportunity to make special memories together.” 

You and your family can rest assured that new safety standards have been implemented throughout the memorable experience process.  Associates wear friendly bear masks, and the number of associates and Guests in the store at one time is limited.  Changes have been made to the iconic in-store process to encourage social distancing while maintaining the special Build-A-Bear experience, in addition to having hand sanitizer available throughout the store and enhanced cleaning processes.

“We’re so excited to be opening our doors at ICON Park and bringing the fun of Build-A-Bear Workshop to this incredible destination,” said Chris Hurt, Chief Operations Officer of Build-A-Bear. “We know that the Build-A-Bear experience has the power to add a little more heart to life, and we can’t wait to do so in a place as fun and unique as ICON Park.”

ICON Park is at the center of the International Drive Resort Area and Orlando Entertainment District. With free parking and conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident or Orlando tourist. 

To learn more about ICON Park, visit: To learn more about leasing opportunities at ICON Park, visit:

About ICON Park
ICON Park™ is a 20-acre, walkable entertainment destination in the heart of the Orlando Entertainment District on International Drive. A perfect place to ride, dine, drink and explore, ICON Park has more than 40 amazing restaurants, funky bars, boutique shops and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air. Guests can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Orlando StarFlyer, Museum of Illusions, In The Game ICON Park and 7D Motion Theater. Dining options include Yard House, Blake Shelton’s Ole Red, Uncle Julio’s Mexican From Scratch, Tin Roof, Sugar Factory, Tapa Toro, Shake Shack and more.  Free parking is available in a multi-level, on-site garage, just steps from all the action. Learn more at Follow ICON Park on social media @ICONParkOrlando.

About Build-A-Bear®: 
Build-A-Bear is a multi-generational global brand focused on “adding a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations provide guests of all ages in a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers an engaging e-commerce/digital purchasing experience called the “Bear-Builder” at  In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission to “add a little more heart to life”, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers.  Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $338.5 million in fiscal 2019. For more information, visit the Investor Relations section of

Media Contact:
Will Wellons
Wellons Communications