Reimagined Site Features New Content, Captures Vibrant Fifth Avenue Vibe
NAPLES, Fla. (August 11, 2021) – Located on Fifth Avenue South in the heart of downtown Naples, the Inn on Fifth & Club Level Suites has launched its fully redesigned website, InnOnFifth.com, featuring a wealth of fresh, curated content to inspire guests, meeting planners, and travel professionals. During a months-long, comprehensive process, the website was reimagined with new features to improve functionality, and a vibrant new design to better suit the evolving look, feel and style of the Inn on Fifth and 5th Avenue, and the changing demographic being drawn to Naples, Florida. The website also incorporates the landmark hotel’s sleek new logo, which was also recently redesigned to better represent the next chapter in the Inn on Fifth’s distinguished history.
“Our bold new website and logo are just the latest developments in an ongoing commitment to continually reinvest in every aspect of the hotel in order to create the best possible product and guest experience, showcasing the very best of Naples,” said Phil McCabe, owner of the Inn on Fifth. “Our long-time loyal guests will notice a distinct change in the visual appeal of the site, including our new logo, which now incorporates some of the hotel’s familiar architectural details.”
Using the latest design and development technology, the team at Naples-based Exploritech created a website that is as functional and easy to use as it is engaging. Enhancing the user experience with a crisp, clean layout and inviting colors, the site comes to life with bright, large format images, high-quality video, and a stylish look showcasing the hotel and Fifth Avenue. But as McCabe points out, the website is “not just a pretty face.” Easily used on any device, from mobile to desktop, the site offers well organized content and an array of resources, including reservation links to restaurants, food and beverage menus, gift card purchases, resources for meeting and event planners, and much more. It also offers travelers a few online-only perks, including special packages and Florida resident rates.
“The website does a great job of portraying the excitement of Fifth Avenue, blended with the subtle, everyday elegance at the heart of the Naples’ lifestyle,” said McCabe. “It’s designed to appeal to our established visitor base, as well as new emerging audiences attracted to the city’s energy and cosmopolitan vibe.
The hotel’s new logo was also designed with broad appeal, incorporating the iconic building’s familiar flag-tipped towers and soaring archways into a stylish line art abstraction. A key element of the Inn on Fifth brand, the logo reflects the hotel’s classic architectural statement, established cachet, and esteemed legacy as the heart of Naples’ most celebrated thoroughfare.
In addition to the logo and website, McCabe has made several multimillion-dollar investments in the hotel’s physical space, including major milestones such as the 2012 opening of the Club Level Suites and a 2019 renovation of the rooftop pool and courtyard, and a continuous series of more subtle interior and exterior upgrades and enhancements that have touched virtually every aspect of the property.
“Even with all the enhancements and improvements over the years, our guests know there are some things that will never change,” said McCabe. “Our outstanding service and world-class amenities are a constant, as is the unrivaled access guests enjoy to experience one of the nation’s most exclusive and enviable addresses, Fifth Avenue South.”
Beginning September, the next round of improvements at the Inn on Fifth will include a completely redesigned Club Level lounge, where guests enjoy breakfast, a top-shelf, self-service bar, and evening receptions with hors d'oeuvres and sweets. In the main building, all public spaces and hallways will be redone with new wood molding, new carpet, and modern lighting. Additionally, meeting planners and attendees will enjoy upgrades to meeting spaces, which will receive full, floor-to-ceiling makeovers, introducing fresh new shades of blue and grey consistent with the hotel’s overall design motif.
About The Inn on Fifth & Club Level Suites
Located in the heart of downtown Naples, the AAA Four-Diamond, Forbes Travel Guide Four-Star Inn on Fifth features
119 luxurious rooms, including 32 Club Level Suites, in two iconic buildings, just steps from one another across Fifth Avenue. The hotel’s enviable location puts guests in the middle of a celebrated collection of award-winning shops and restaurants, including Ocean Prime and Truluck’s Seafood, Steak and Crab House, and the Spa on Fifth, which are all located at the Inn. Guests can enjoy an easy stroll or take complimentary transportation to the white sand beaches of the emerald Gulf, just a few short blocks from the property. For more information, visit www.InnonFifth.com.
Images can be found HERE.
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