Jimmy Doherty travels the Sunshine State to discover Florida’s Diverse Culinary Scene

VISIT FLORIDA is excited to announce Jimmy’s Taste of Florida - a new five-part food travelogue series with TV presenter and farmer, Jimmy Doherty, that will air on
ITV February 12-16, 2024 at 14:00.

In classic food travelogue style, Jimmy cooks and eats his way around some of Florida’s most epic landscapes. He shares food stories with an astronaut at the Kennedy Space Center Visitor Complex, races the fastest oyster shucker in the USA in Panama City Beach, fulfils a childhood dream zipping through the Everglades on an airboat, and cowboys Florida-style at the Westgate River Ranch in Central Florida.

Within the series, Jimmy explores Florida’s exciting culinary scene which takes influences from Southern, Creole, Caribbean, Hispanic and European cuisines. Matched by its rich culinary heritage, the Floridian sunshine serves as inspiration for Jimmy’s recipes, as he serves up dishes from slick kitchens in Pensacola and Orlando through to campfires in New Smyrna Beach.

Jimmy visits a total 10 Florida locations, covering well-trodden favourites, such as Miami, Tampa, Universal Orlando, and lesser-known areas including Anna Maria Island and St. Petersburg.

Jimmy Doherty said, “I love the USA but didn’t know Florida well, so I jumped at the chance to explore a favourite holiday destination for Brits through its food…and it didn’t
disappoint! From boiled peanuts to Michelin-starred fine dining and everything in between, Florida has a great food story to tell. I’m a cook rather than a chef, so I was on the lookout for simple, accessible, easy dishes that anyone can have a go at, and of course, I met some great characters along the way too!”

Follow in Jimmy’s footsteps:

EPISODE 1 – Pensacola and Panama City Beach

Fly from London Heathrow on September 24, 2024, and spend three nights at the Hilton Pensacola Beach, Pensacola and three nights at the Hyatt Place, Panama City Beach. This package costs from £1,699pp based on two adults and includes flights (indirect with Delta Air Lines), room-only accommodation, and fully inclusive car hire. Trailfinders.com

EPISODE 2 – Kennedy Space Centre & New Smyrna Beach

Fly from London Heathrow to Orlando on May 20, 2024, and stay three nights at the Courtyard by Marriott Titusville (for Kennedy Space Center Visitor Complex) and four nights at the Best Western New Smyrna Beach Hotel & Suites, New Smyrna Beach. This package cost from £839pp, based on a family of four (two adults/two children), and includes flights (Delta Air Lines) and room-only accommodation. ocean-holidays.co.uk

EPISODE 3 – St. Pete/Clearwater and Tampa Bay

Fly from London Heathrow on May 6, 2024, and stay seven nights at the Sheraton Sand Key Resort, Clearwater Beach, and two nights at The Current Hotel Autograph Collection, in Tampa Bay. This package costs from £985pp, based on a family of four (two adults/two children) and includes return flights (Virgin Atlantic) and room-only accommodation. Travelplanners.co.uk

EPISODE 4 – Westgate River Ranch and Anna Maria Island

Fly from London Heathrow to Orlando in mid-September (flexible departure dates) and stay three nights room-only at the Westgate River Ranch, Central Florida, and four nights bed & breakfast at the Silver Surf Gulf Beach Resort on Anna Maria Island. This package costs from £1,245pp based on two adults and includes return flights (Virgin Atlantic), accommodation and seven days fully-inclusive car hire. Americaasyoulikeit.com

EPISODE 5 – Orlando (Universal) and Miami

Fly from London Heathrow to Orlando and stay 10 nights at Universal’s Endless Summer Resort – Dockside Inn and Suites, and four nights at Ocean Five Hotel in Miami. This package costs from £1,170pp based on a family of four (two adults/two children) and includes return flights (Virgin Atlantic), room-only accommodation, 4 x Universal 3-Park Explorer tickets, and 1 x day car hire (between Orlando and Miami). VirginHolidays.co.uk

View Jimmy’s Taste Florida on ITV from 12th February 2024 at 14:00 or watch on demand on ITVX. For more information on Florida visit www.VISITFLORIDA.com


Notes to editor:
Jimmy’s Taste of Florida images available to download here with credits to ITV.

For culinary content in Florida visit:

VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 137.4 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and works with travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.