The Lincolnville Museum and Cultural Center (LMCC) was voted fifth place in the 2024 USA TODAY 10Best Readers' Choice travel award contest for Best Small Town Museum. The LMCC was the only Florida museum in this category for the 2024 year. The public was allowed to vote once per day from January 16, through February 12, 2024.

The LMCC is a 501(c)(3) non-profit organization. and an African American history museum located in the Lincolnville Historic District of Saint Augustine, FL. Its mission is to preserve, promote and perpetuate 500 years of Black history through interpretive displays, educational programs, the arts and cultural programs. The museum’s storylines begin with pre-colonialism and expand throughout the Civil Rights Movement and beyond. Among its prized artifacts is the fingerprint card from the arrest of Dr. Martin Luther King, Jr archiving his movement efforts in St. Augustine in the 1960s, and an original section of the Woolworth counter that local student activists sat on in protest of segregation.

The LMCC was selected for this contest in which nominees are chosen by a panel of relevant experts which include a combination of editors from USA TODAY and other Gannett properties. The LMCC covers over 500 years of African American history and is housed in the first high school for African American students in the county.

See the listing here:

The contest and winners are promoted across USA TODAY Travel Media Group's digital and mobile products, as well as via social media. Nominees are also announced and/or promoted across relevant USA TODAY departments, and through Gannett media outlets. averages 5 million visitors per month. This promotion and publicity of the LMCC is monumental to allow those around the nation to learn about the rich history we preserve.

The LMCC would like to thank USA TODAY for the nomination in this contest and all our supporters who diligently voted every day for us and contributed to our success in winning fifth place.


About the Lincolnville Museum and Cultural Center
The Lincolnville Museum and Cultural Center is operated by Friends of Lincolnville, Inc a 501(c)(3) non-profit organization. The Lincolnville Museum and Cultural Center is an African American history museum located in the Lincolnville Historic District of Saint Augustine, FL that welcomes your support and involvement towards making this historical institution a hub of African American tradition and culture. Please visit to learn more about its mission and upcoming programming.

About USA Today
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.6 million daily, and, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is owned by Gannett Co., Inc. (NYSE:GCI).


Media Contact: 
Regina Gayle Phillips, Executive Director
Lincolnville Museum and Cultural Center