TALLAHASSEE, Fla. (September 28, 2020): Florida wants its residents to be transformed by a visit to their home state. The new “Power of Vacation” campaign highlights not only the in-state treasures to discover, but the many deals that providers around Florida are rolling out for locals.

When most Americans imagine a vacation, Florida often comes to mind. The state wants to harness this energy and potential for its own residents, to leverage its unique resources and experiences for those most likely to enjoy them during the rest of 2020.

Whether it’s gazing at the giant manatees or paddle boarding through the mangroves, parasailing along the coast or sharing a meal outdoors, Florida is providing it all, focusing on its residents first. Attractive packages and discounts will help locked-down residents enjoy a staycation as travel further abroad remains less accessible.

How can locals feel the power of vacation in Florida’s northwest? Maybe it’s a scalloping excursion at Crystal River, for example, for a jaunt in the great outdoors. In Panama City, Bayhouse Playhouse Rentals is offering a fifth night free for four nights booked, through February 2021.

In Jacksonville, visitors can score a complimentary Savings Passport by mentioning Visit Florida at the Office of St. Johns Town Center to save on restaurants and shops around town. Over in St. Augustine, Sawgrass Marriot Golf Resort & Spa is offering a stay-and-play package for golfers looking to hit the green this fall, available throughout the year.


A day of learning how to handle wild animals in Titusville will provide both engagement and outdoor fun for families. Sheraton Vistana Villages and Treasure Island Beach Resort are among the properties offering in-state travelers 20% off and more – many of which are extending offers through 2020. Or save $25 each night sleeping in a cabin at St. Petersburg’s Madeira Beach Resort KOA this fall.

Meanwhile discounts at theme parks like LEGOLAND, which is offering a free upgrade for a family of four. Amelia island is also offering deals on hotels, including half off a second night with a secret code (which we can discuss!).

It’s not just hotels, either. ICON Park in Orlando is also offering discounts for students and parents to ride the Wheel. Adventures like ziplining at Gatorland in Orlando are offering $30 packages and 50% discounts for Florida residents. Discovery Cove lets residents save 20% on reservations while offering a drink package for those looking to take off a bit of the edge of travel.

In Sarasota, the Lido Beach Resort has a deal for residents to get 22% with their promo code. Similar discounts are available at Naples’ Cove Inn on Naples Bay for residents.

Some properties like Palm Beach Marriot Singer Island Resort & Spa are offering back to school packages with resort fees. Over in Fort Lauderdale, the Riverside Hotel and Marriott’s BeachPlace Towers are offering discounts through 2020.

There are deals to explore on the Florida Keys, as well! Pelican Cove Resorts offers in-state 20% off through the end of 2020. Also on the keys, Sunset Key Cottages provides savings and Barbary Beach House Key West offers dining credit to residents booking a stay.

Looking for more? The deals page highlights all of these offers and more.

Get in touch if you’re interested in the Power of Vacation initiative urging locals to indulge in Florida’s offerings. For more information on the Sunshine State or to plan a 2020/21 vacation to Florida, visit

Media contact:
Symeria Palmer, Account Manager

As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 131.4 million visitors in 2019. Based on the latest economic impact study, Florida visitors contributed $91.3 billion to Florida's economy and supported 1.5 million Florida jobs in 2018. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, $2.15 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort.

To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter.