Featuring cutting-edge virtual reality technology, adventure rooms


ORLANDO, Fla. (Sept. 22, 2022) – ICON Park is taking family fun to the max with a new attraction coming this fall – Max Action Arena!

Max Action Arena is the place for high-intensity, engaging fun. The 8,000-square-foot entertainment center will feature a variety of experiences including:


  • Zero Latency VR — Rather than playing the game, you’re IN the game with Zero Latency VR. Reality blends with the virtual world as you’re dropped into a huge arena to battle or explore with up to eight guests. With Zero Latency VR, you can roam freely in open space, moving however and wherever you want.


  • Adventure Rooms — The countdown is on and it’s up to you to save the day in Max Action Arena’s Adventure Rooms. You'll race against the clock to accomplish the goals like solving a crime with CSI, unraveling puzzles in a medieval world, dealing with alien abductions or surviving a creepy, cursed room.


  • Axe Throwing — Sharpen your skills and challenge your friends to an Axe Throwing session. You don’t have to be a lumberjack to enjoy throwing axes at a wood target for points. It’s like darts – but with axes!


  • Escape Room — Escape from Planet Obscura transports you to a distant alien planet as you try and repair your damaged space craft. Can you get your engine repaired and activate the launch sequence before you find yourself stranded in space forever?


In addition to its interactive experiences, Max Action Arena will also offer a selection of beer and wine.


“This isn’t your average family entertainment center. We’ve created Max Action Arena with engaging, interactive fun at the forefront,” said Ray Smith, Vice President of Business Development at Family Entertainment Group. “With its cutting-edge VR technology and collaborative experiences, Max Action Arena is the perfect place for friends and family to compete and explore together.”


Max Action Arena is owned and operated by Family Entertainment Group, LLC, the creators of In The Game. This is the second attraction the company has opened at ICON Park.


“In The Game ICON Park has been a favorite for guests since opening day and we’re looking forward to welcoming Max Action Arena this fall,” said Chris Jaskiewicz, ICON Park president and CEO. “Our team is always looking to add innovative concepts and experiences to create an all-encompassing entertainment destination for our guests.”


ICON Park is at the center of the new Orlando Entertainment District. With free parking and conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident or Orlando tourist.


To learn more about Max Action Arena at ICON Park, visit https://maxactionarena.com/orlando/. To learn more about ICON Park, visit https://iconparkorlando.com.


To view and download a rendering, click here.


About Family Entertainment Group, LLC

Family Entertainment Group, LLC is a recognized industry leader in game room design, development, consulting, and operations. Owning and operating world-class, family-oriented entertainment facilities both nationally and internationally since 2004, Family Entertainment Group provides services and innovative arcade solutions for a wide array of industry sectors including water park resorts, amusement parks, bowling centers, family entertainment centers, casinos and more. They also operate two highly respected brands with multiple locations including In The Game and Bonkers Family Fun Centers.


About ICON Park

ICON Park is a 20-acre, open-air, gate-free entertainment destination with plenty of fun adventures for the whole family. The perfect place to ride, dine, drink, and explore.


Located in the heart of the Orlando Entertainment District, ICON Park offers more than 50 amazing restaurants, funky bars, boutique shops, and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air.


Visit other attractions including SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and Museum of Illusions Orlando. ICON Park also offers a diverse mix of restaurants for lunch, dinner and late-night bites that satisfy a wide variety of flavors and cuisine. Find a unique collection of shopping and dining kiosks and explore each location as you stroll under the festoon lights along the brick promenade.


Enjoy free parking and park admission. Learn more at ICONParkOrlando.com.


Media Contact

Will Wellons

Wellons Communications