During the 43rd edition of The Colombian Association of Travel and Tourism Agencies (ANATO) Tourist Showcase, PriceTravel Holding recognized Florida as the best destination in North America as part of its EVM Awards Colombia. Florida is the only destination to receive the award two years in a row.

The award positions Florida as the ultimate travel destination in the region among Latin American travelers, especially from Colombia and Mexico, which are target markets for PriceTravel Holding. PriceTravel Holding and VISIT FLORIDA maintain an important relationship that provides customers with the best products, prices and promotions.

"Florida's tourism promotion efforts are a benchmark of commitment and talent that undoubtedly stand out among the various destinations in North America. Clearly, this work, of which we are proud to be a part, is fundamental in increasing international tourists," said Rafael Durand, COO of PriceTravel Holding.

Flight bookings to Florida from PriceTravel Holding's sales platforms have seen triple-digit growth over the past two years. Room night occupancy levels also have experienced similar growth.

The award was presented to Dana Young, President & CEO of VISIT FLORIDA, who reiterated the importance of the organization’s relationship with PriceTravel Holding, which, for the past 9 years, has represented a boost for Latin American tourism in the destination.

“We are thrilled to cap off another incredible year for Florida’s tourism industry,” said Dana Young, President & CEO of VISIT FLORIDA. “We saw a significant return of international travelers, including increased visitation from Colombia and Mexico, Florida’s No. 4 and No. 5 international origin markets, respectively. The sustained appeal of Florida as a preferred destination for Colombians and Mexicans continues to resonate, and we are committed to nurturing this momentum with PriceTravel Holding and extending a warm welcome to even more visitors in 2024 and beyond."

The EVM Awards Colombia honors leaders in the travel and tourism sector, such as hotels and airlines, as well as the best national and international destinations.


VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 137.4 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and works with travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State, follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.

About PriceTravel Holding
With a presence in Mexico and Colombia, PriceTravel Holding manages the highest level of professionalism in hotel reservations, dynamic packages, national and international flights, transfers, tours, car rentals, buses, cruises and travel insurance. Founded in 2000, PriceTravel Holding uses cutting-edge and proprietary technology to market these products through its multiple sales channels, with a main focus on the B2C, B2B, B2B2C and Meetings Tourism market.