Stylish rooftop lounge to crown one of Tampa’s first dual-branded hotels

TAMPA, Fla. (Dec. 1, 2020) – Concord Hospitality Enterprises Company has released details for the new Sal Y Mar Rooftop Bar, a stylish new rooftop lounge that will sit atop the highly-anticipated dual-branded Aloft and Element Hotel opening in Midtown Tampa January 2021. Inspired by the Riviera Maya town of Tulum, Sal Y Mar’s (Salt and Sea) casual yet sophisticated vibe will add a unique flavor to the mix of dining offerings in Midtown, with a setting and menu rich in oldworld influence. With 360-degree views of the Tampa, Westshore, and St. Petersburg skylines, Sal Y Mar will offer an unconventional rooftop experience, where guests of the new hotel can mingle effortlessly with residents and neighbors against an unrivaled backdrop.

“As a new one-of-a-kind, neighborhood rooftop bar, I have no doubt Sal Y Mar will be one of our most popular spaces and will enhance the essence of Midtown Tampa,” said Evette Torres, Dual General Manager for Aloft and Element Hotel. “We can’t wait to share our spectacular views and our passion for authentic Latin inspired cuisine and sensational cocktails with guests and the entire Midtown community. It’s going to be a truly fabulous space.”

Easily accessible from a dedicated elevator on the hotel’s ground floor, the rooftop lounge will offer 4,900 square feet of indoor and outdoor seating, including a covered terrace and drink rails lining the perimeter. Drawing on Tulum’s Mayan influences, the space will be dressed in earth tones and coastal organic finishes, with fresh crisp linens, bamboo ceiling and comfortable hanging hammock chairs. Whether gathered for happy hour, special events, or a fun evening out with friends, guests will enjoy panoramic skyline views of the Bay area through floor-to-ceiling windows or the open air.

Foodies will be drawn to Sal Y Mar to experience a mouth-watering collection of tapas, from Citrus Crab Cakes and Vegetable Bruschetta, to more authentic Spanish treats such as Carne Asada Street Tacos and Pan Seared Scallops with mango puree, plantain crisp, and pico de gallo. The menu will also showcase the freshest possible local ingredients in a surprising assortment of salads and entrees, including Filet Mignon, Pan-seared Grouper, Chipotle-charred Chicken and more, and a small selection of fresh-made desserts to provide a sweet ending to any meal. Sal Y Mar will also be serving a wide array of classic and artisanal craft cocktails, local craft beers, wines and bubbles for guests to enjoy as they toast another Florida sunset. Whatever the occasion, guests of Sal Y Mar can expect to enjoy one of the area’s most vibrant and picturesque settings, while indulging in the freshest fare and libations.

 Linking Westshore to Downtown, the 22-acre Midtown Tampa project is centrally located and within minutes of many Tampa favorites, such as Raymond James Stadium, Amalie Arena, International Plaza, Westshore Plaza, University of Tampa and Hyde Park Village, as well as the Tampa International Airport and Tampa Convention Center. An authentic and new kind of urban experience, Midtown includes nearly 2 million square feet of retail space, residential living space, and office buildings, with ample parking and intuitive walkability.  A social hub for entertainment and hospitality, Midtown also features the central green space of Midtown Commons, the 3-acre Midtown Lake, and the Watercourse recreational trail. The dual-branded Aloft and Element property will feature 226 rooms and is expected to open January 2021.

For more information on Sal Y Mar Rooftop Bar, visit


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About Concord Hospitality Enterprises Company:

As an award-winning hotel development and management company, Concord Hospitality Enterprises Company has spent the last three decades successfully growing its portfolio, which includes premium-branded properties across the United States and Canada. Its modern lifestyle holdings embody the next generation of boutique hotels, distinctive restaurants, stylish bar concepts, and award-winning rooftops. Each venue has a story to tell. Concord’s commitment to sourcing local, authentic products ensures that each property is infused with the vibe and energy of its geographical location. The company believes that its people are its greatest strength. With the brightest talent, the most innovative processes, and a commitment to giving back to the communities where associates live and work, Concord Hospitality is committed to being a great place to work for all. Learn more at