Presented by St. Johns County Tourist Development Council and St. Augustine Distillery

St. Augustine, FL (August 4, 2022) – Over the years, Sing Out Loud has evolved into much more than a music festival. In
addition to filling our historic streets with live music this September, Sing Out Loud 2022 will introduce new elements
focused on elevating the local music community and developing St. Johns County talent.

As September is familiarly noted as “The Month of Music”, one of these new elements includes a partnership with The
St. Augustine Songwriters Festival, which will provide exceptional programming and workshops from chart-topping
songwriters between Friday, September 23 – Sunday, September 25.

Additional new elements include the first-ever Sing Out Loud Music Industry Mentorship, an opportunity for local artists
to receive direction from industry professionals to further their careers, and Band Practice, which provides local artists
the chance to perfect their sound via the guidance of audio engineers at Ponte Vedra Concert Hall.

As with previous years, Sing Out Loud will feature numerous local showcases and free events throughout the month.
Joining the lineup of FREE performances includes alternative indie-rock singer-songwriter Snail Mail; alt country-rock
guitarist Aaron Lee Tasjan; beloved Americana-blues duo Shovels & Rope; and beguiling indie-pop group Lucius. Also,
free this year is the Ancient City Poets Showcase, as well as the community-favorite St. Augustine Record Fair,
presented by ToneVender Records on Sunday, Sep 25 at The St. Augustine Amphitheatre.

Below you will find additional information on these elements, with full details also available at Sing Out Loud Florida.
THE ST. AUGUSTINE SONGWRITERS FESTIVAL (Friday, September 23 – Sunday, September 25)
The St. Augustine Songwriters Festival provides a unique perspective on the music scene by bringing hit songwriters to
historic downtown St. Augustine. In addition to performing their chart-topping hits, songwriters will share testimonies,
and offer a rare behind-the-scenes glimpse into their writing processes.

This year’s songwriters include Mac McAnally, a longtime member of Jimmy Buffett’s Coral Reefer Band and a 10-time
CMA Musician of the Year award winner (Once in a Lifetime), Grammy Award-winner Casey Beathard, who has written
songs for Kenny Chesney, George Strait & Dolly Parton (“There Was Us”), Chris Tompkins (Carrie Underwood’s “Before
He Cheats”, Luke Bryan’s “Drunk on You”), Chris DeStefano (Carrie Underwood’s “Good Girl”, Dan + Shay’s “From the
Ground Up), Mark Irwin (Alan Jackson’s “Here in the Real World”, Blake Shelton’s “Neon Light”, and many more.
Participating venues include Colonial Oak Music Park, Prohibition Kitchen, St. Augustine Distillery, and Tradewinds
Lounge. For an up to date schedule and to learn more about each songwriter and their work, download the
Apple/Android App on your mobile device or visit St. Augustine Songwriters Festival.


The Sing Out Loud “Music Industry Mentorship” is an opportunity for St. Johns County musicians to receive one-on-one
guidance from industry-leading producers, managers, marketing professionals, and songwriters. Those interested in the
mentorship opportunity must complete an application on the Sing Out Loud website by September 1 HERE. To further

prove their dedication, applicants must also attend the Sing Out Loud “Music Business Panel” on Wednesday,
September 21 (details below) at Odd Birds on Anastasia Blvd. An advisory board will review the applications, and
announce the selected artist at the event on September 21.


Local bands and musicians have the opportunity to practice and fine-tune their sound with the help of professional
audio engineers and production team at Ponte Vedra Concert Hall on Tuesday, September 6 or Wednesday, September
7. A total of eight bands will be selected to participate and must complete an application online at the Sing Out Loud
website by September 1 HERE. The “Band Practice” professionals will then be able to provide the best tips and tricks to
participating artists for their future gigs.

MUSIC BUSINESS PANEL (Wednesday, September 21)

Join some of the industry’s top-level executives, talent buyers, managers, and producers at Odd Birds on Anastasia Blvd.
for an in-depth discussion on today’s industry trends, music licensing, marketing, and more. This event is free and open
to the public, but RSVP is required. Those musicians applying for the Music Industry Mentorship MUST attend the panel
to be chosen. Confirmed panelists include:

Brian Traegar. Currently Head of Artist Relations & Programming at Grand Ole’ Opry. Previous President of Live
Nation’s Tennessee Business Unit, and in charge of Live Nation’s Ascend Amphitheatre. Nominated for Pollstar
Awards’ “Talent Buyer of the Year” in 2015.

Dave Brainard. Grammy-Award Nominated Songwriter & Producer. Produced albums for a number of Nashville
artists like Jamey Johnson, Jerrod Niemann, and earned a Grammy nomination for Brandy Clark’s acclaimed
album, 12 stories.

Luke Pierce. Music Executive and General Manager, WORKS Entertainment. Looked after the careers of artists
like Home Free, Striking Matches, Brass Against, Brian Culbertson, and 98°. Luke was also the co-host of the
Promoter101 Podcast.

Matt Shay. Founder and Owner, ARTIST MGMT. Previously President at C3 Management, where he headed the
division and managed The Head And The Heart, Modest Mouse, Mt Joy, and many more.


Be sure to mark your calendars for this year’s FREE concerts and events featuring national and regional acts throughout
St. Augustine.


Fri, Sep 16 Snail Mail Backyard State at The Amp
Sat, Sep 17 Aaron Lee Tasjan Colonial Oak Music Park
Sun, Sep 25 St. Augustine Record Fair St. Augustine Amphitheatre
(11am -5pm) Featuring Bears & Lions!
Sun, Sep 25 (8pm) Shovels & Rope Backyard State at The Amp
Fri, Sep 30 Lucius Backyard Stage at The Amp

LOCAL SHOWCASES (Friday, September 9 – Sunday, September 25)

As in previous years, Sing Out Loud will feature local showcases throughout St. Augustine each weekend. Participating
venues for this year’s local showcases include: St. Augustine Distillery, Colonial Oak Music Park, Dog Rose Brewery,
SARBEZ, Shanghai Nobby’s, Odd Birds, The Beacon, St. Augustine Waterworks, and The Art Studio of St. Augustine
Beach. Confirmed local artists and schedule will be announced at a later date.


Throughout the month of September, The St. Augustine Amphitheatre and Ponte Vedra Concert Hall have a full lineup of
ticketed events on sale now. Be sure to visit our website or The St. Augustine Amphitheatre Box Office to get your

This year’s festival is made possible with support from: St. Johns County Tourist Development Council, St. Augustine
Distillery, Champion Brands, St. Johns County Cultural Council, Intuition Ale Works, St. Augustine Songwriters Festival,
and Flying Saucer Presents. Additionally, St. Augustine Historic Inns Association, St. George Inn, DoubleTree by Hilton St.
Augustine Historic District, and Embassy Suites St. Augustine Oceanfront Resort have committed to the success of Sing
Out Loud.


Sing Out Loud is produced by St. Johns County Cultural Events Division (which operates The St. Augustine Amphitheatre
and Ponte Vedra Concert Hall), and is presented by St. Johns County Tourist Development Council and St. Augustine
Distillery. Since its inception in 2016, the Sing Out Loud has welcomed over 50,000 music fans and featured more than
900 artists while raising over $300,000 for charitable organizations.

Ryan Hall, Public Relations & Sponsorships Manager | 904-209-3753

Katie Root, Marketing Manager | 904-209-3761