Entertainment destination fights “Vacation Inflation” in Orlando with deals for families

Industry experts predict an increase in theme park visits and a return to family vacations this summer, but inflation and increased costs of living have travelers looking for ways to economize their trips. Luckily, local attractions like ICON Park are fighting rising prices with more savings for guests this summer.

IAPPA, the global leader in the attractions industry, forecasts a 2 percent boost in North American theme park attendance, representing more than 300 million visits in 2024. While families may be prepared to pay big bucks to experience the latest offerings at Orlando’s most famous theme parks, ICON Park is the perfect way to spend a fun-filled day with the family at an affordable price. 

The 20-acre, open-air entertainment offers free admission and free parking, plus its 50+ tenants have affordable experiences, discounts and new offerings for the whole family.

The Orlando Eye by Merlin Entertainments

ICON Park’s signature attraction, The Orlando Eye, offers views of Orlando from 400 feet in the air, but guests can make their savings soar when they bundle their tickets with other popular experiences.

  • Combo Package Visitors can save up to $40 when purchasing a combo ticket for The Orlando Eye, SEA Life Orlando Aquarium and Madame Tussauds.
  • FL residents: Plus, Orlando locals and vacationers from around the state can take advantage of daily Florida resident discounts when booking online.

New for this summer, The Orlando Eye has announced an all-new, unique Party at the Pod experience coming soon. The Sky Lounge will offer a range of party packages, including the soon-to-be-revealed Romance Package and the Beer Cooler, or the indulgent Champagne Experience.

Museum of Illusions Orlando

The kids are out of school and the temperatures are rising in Central Florida, so Museum of Illusions is giving families a way to beat the heat, without breaking the bank.

  • BOGO 50% off deal: To kick off the summer travel season, guests can take advantage of half-priced admission for children with the purchase of an adult ticket. The buy-one-get-one half-off deal will be available from May 25 to June 23.
  • FL residents, teachers & more: Museum of Illusions also offers discounts for Florida residents, teachers, members of the military and first responders.

Max Action Arena and In The Game

Face off against family and friends at Max Action and In The Game! Max Action Arena is the place for high-intensity, engaging fun with a variety of experiences including Zero Latency Extreme VR, Escape Rooms, Axe Throwing and more. In The Game boasts the latest arcade games for some family-friendly competition during your ICON Park visit, a 7D Motion Theater, Mirror Maze and more.

  • Customizable pricing: Both locations offer flexible pricing, allowing guests to mix and match the games and attractions for a truly customizable and affordable experience.
  • Combo Package: Visitors can also book a Max Action Arena and In The Game combo package that includes their choice of any two Max Action Arena attractions and 110 In The Game Arcade credits for $60 per guest.

Brother Jimmy’s BBQ

Dining out can be one of the most expensive aspects of a family vacation. Brother Jimmy’s BBQ is serving up delicious, Carolina barbecue and savings all week long.

  • Kids Eat Free: Families can take advantage of Brother Jimmy’s Kids Eat Free deal and enjoy a free meal from the kids menu for children 10 and under with the purchase of an adult entrée.
  • Daily Happy Hour: For visitors looking to get the party started, Brother Jimmy’s offers an all-day Happy Hour at the bar, from noon to 10 p.m., Monday through Friday.
  • Military and First Responders: Plus, active duty military, veterans and first responders can provide valid ID and take 10% off their meals.

Helena Modern Riviera

ICON Park’s newest restaurant, Helena Modern Riviera, transports guests to the coasts of Italy, France and Spain without ever leaving Orlando. The new culinary hot spot has a robust schedule of weekly events to entice both locals and visitors.

  • Ladies Night (Every Wednesday): Grab your girl group and head to Helena every Wednesday for BOGO cocktails from 6 to 10 p.m.
  • Live Music (Every Thursday, Friday & Saturday): Helena Modern Riviera offers a variety of live music, entertainment and specials to immerse guests in a truly unique dining experience. Dance the night away on the streets of Havana on Thursdays, experience an iconic Ibiza-inspired club night on Fridays and travel to Marrakech on Saturdays.

ICON Park’s FREE Summer Music Series

Live music on The Lawn is the perfect way for locals and visitors alike to spend time outside and discover new local artists playing a variety of genres. ICON Park’s free summer live music series will take place from June 22 to August 4.

Guests can relax on The Lawn beneath the Orlando Eye and enjoy a drink while taking in the performances or listen while enjoying a meal at one of ICON Park’s signature restaurants with outdoor seating.

To view or download visuals, click here.


About ICON Park

ICON Park is a global leader in location-based entertainment in the most-visited destination in the U.S., attracting millions of guests each year with its unique collection of branded immersive experiences including attractions, restaurants, bars, live entertainment and shops.

ICON Park’s portfolio of 50+ tenants includes globally recognized brands that appeal to both families and adults. The destination encompasses multiple, world-famous entertainment attractions, over a dozen immersive restaurants and bars, nightly live music, and an extensive shopping and outdoor marketplace – all anchored under the brilliant lights of The Orlando Eye by Merlin Entertainments. Just a few of the famous brands that call ICON Park home include Merlin Entertainments’ Madame Tussauds and Sea Life Aquarium, Blake Shelton’s Ole Red, Darden’s Yard House, Gordon Ramsay’s Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio’s and Build-A Bear Workshop. Open 365 days a year, ICON Park’s continual roster of activities, nightly live music, special events — plus free parking and no gate admission — make it a popular day and night choice for Orlando’s 74 million visitors and residents.

ICON Park is located at the epicenter of Orlando’s Entertainment District -- - with entrances on both Universal Boulevard and International Drive – and surrounded by 150+ hotels, world-famous theme parks, the second-largest convention center in the United States, and 1,000+ restaurants, attractions and retail outlets The area is further expanding with $5 billion in growth investments including Universal Orlando’s much-anticipated fourth theme park Epic Universe; $4 billion in new and expanding hotels, attractions, restaurants, convention space, entertainment venues and roadwork enhancements; hundreds of millions of dollars to further expand Orange County’s convention center; and a leg of the $1.75 billion high-speed rail line project, Brightline, which will directly link the I-Drive area to Orlando International Airport and the 50+ million passengers it serves annually.

To learn more about ICON Park, visit: https://iconparkorlando.com.


Media Contact 

Will Wellons 

Wellons Communications