Shop the Sunshine State this Holiday & Save Big at Florida Businesses and Attractions

TALLAHASSEE, Fla. (November XX, 2020): Small Business Saturday is back and more important than ever this year. With the pandemic impacting businesses nationwide, Florida is shining a light on its small businesses, urging consumers to shop small this holiday season.

In addition to holiday gifting opportunities at local businesses across the Sunshine State, there are countless savings and package offerings at major attractions from coast-to-coast. Here is just a sampling of the special deals and holiday shopping events available for locals and virtual shoppers alike:

Uniquely Florida Goods

Home to more than 30 local vendors selling art, clothing, collectibles, jewelry, vintage, furniture, home décor, The Bazaar on Apricot & Lime offers uniquely Florida gifting items for everyone on this year’s holiday shopping list. Shop online or visit this one-of-a-kind shopping destination on Thursday, Friday and Saturday, 10 a.m. – 3 p.m., year-round.

In Pensacola, the Downtown Improvement Board is inspiring shoppers to deck the halls in the city’s festive downtown neighborhood with its “All I Want” Giveaway. Stroll Palafox Street illuminated by more than 400,000 lights or shop virtually and upload the receipts for a chance to win a $100 gift card.

Historic Brooksville on Florida’s Adventure Coast makes the holidays easy for those seeking the perfect gift for artists and crafters. Whether in person or online, visit Teal Plank Workshop to purchase a DIY home décor kit guided by local design experts. Head to Panbanged Knits and Fiber Shoppe for top quality knitting materials and classes for aspiring fiber artists.

Gulf Gate, a hidden gem neighborhood in south Sarasota, offers a unique collection of restaurants and shops that celebrate global traditions from Mexico to Sweden, Poland to England, Korea to Hungary, and many places in-between. Find gifts online for world culture buffs or travelers planning their next adventure at Piccolo Italian Market,  Scandinavian Gifts and Nontando, featuring goods sourced from the entire continent of Africa.

Sebring is peddling all sorts of local goods from the DIY crafts at Grateful Hearts to customized Western-wear at Pure Grit Boot Company. Get into the spirit with spirits from Sugar Sand Distillery, where unique handcrafted liquors await. Or class it up with some vintages from Henscratch Farms Vineyard & Winery – all in Sebring.

Local Holiday Shopping Events

Recently voted one of the "Best Places" in Florida, Historic Downtown Fernandina Beach is hosting its annual Black Friday Pajama Party starting at 8 a.m. on Black Friday. Merchants will be offering special discounts and refreshments for shoppers. Dress in pajamas and enjoy the day shopping local.

Find unique treasures in historic Downtown Brooksville during its Small Business Saturday event on November 28 from 9 a.m. – 2 p.m. Pick up the official event passport at the historic Hernando County Courthouse and start exploring area gift and craft stores, antique shops and local eateries. Complete at least 50% of the passport to be entered into a prize drawing.

The Delray Beach Downtown Development Authority is urging consumers to shop small and local this holiday with its Delray Beach 2020 Holiday Ornament Giveaway. Spend $200 at Downtown Delray businesses from Nov. 27-28 and show the receipts at one of the SHOP SMALL Stations to receive a handmade glass ornament created by local artist, Marusca Gatto

In Tallahassee, Hearth & Soul is offering $25 in savings to the first 25 customers, alongside 20% off all black and white items in store. The shop continues their holiday tradition with their fifth annual window reveal with this year’s theme “Rockin’ Around the Hearth.” Festivities will include both live and virtual performances from local musicians, showcasing the amazing talent in the Big Bend region.

Additional Holiday Savings


With enhanced health and safety measures, SeaWorld Orlando is celebrating the holidays with a Black Friday Sale launched on Nov. 16. Receive three months free when purchasing a SeaWorld Annual Pass or purchase a 2021 Fun Card, priced at $79.99, to enjoy free admission through the end of 2020. Save more than 60% on admission tickets during the Black Friday Sale with $59.99 single-day passes and $65.99 two-visit passes to SeaWorld and Aquatica.

The Black Friday Sale at LEGOLAND® Florida Resort officially begins at midnight on Nov. 25. Save $80 when purchasing a Awesomer Annual Pass for only $99.99 and receive unlimited admission to LEGOLAND Florida Theme Park and Water Park for 12-months and more. Shoppers will also enjoy up to 50% off on vacation packages (savings up to $485) during the Black Friday Sale. Visit for details.

The all-inclusive Discovery Cove in Orlando has announced its biggest sale of the year ahead of Black Friday and Cyber Monday. Save up to 50% off reservations booked by Monday, Nov. 30 for travel through Dec. 31, 2021, and take in incredible animal encounters with dolphins, tropical fish, flamingos and more.

Hotels throughout Florida are also offering holiday savings on reservations for 2021. Newly renovated, The Marker Key West Harbor Resort is offering up to 50% off nightly rates booked by Dec. 6 for travel through Sept. 30, 2021.

Book a stay at Miami’s Shelborne South Beach by Dec. 7 for travel through Sept. 30, 2021 and enjoy up to 50% off overnight rates. The Copper Door Bed & Breakfast, which is helping to revive Miami’s Historic Overtown neighborhood, is offering six nights for $600 when booking Nov. 27 – Dec. 1 using code Week2020 for travel from Dec. 1, 2020 – Aug. 31, 2021.

Set to open Feb. 1, 2021, Hotel Effie Sandestin in Miramar Beach has launched discounted rates on 2021 reservations. Buy one night and get 35% of a second night when booking Nov. 27-29 or save 50% the second night when booking Nov. 30 – Dec. 1. Special rates include travel from Feb. 1 through Dec. 3, 2021 and require a two-night minimum stay.

For more information on the Sunshine State or to plan a 2020/21 vacation to Florida, visit www.VISITFLORIDA.COM.




As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 131.4 million visitors in 2019. Based on the latest economic impact study, Florida visitors contributed $91.3 billion to Florida's economy and supported 1.5 million Florida jobs in 2018. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, $2.15 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort.

To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter.