Successfully enduring as the only large, historic luxury hotel in America to remain in the hands of its original owners, The Breakers achieves its “Quasquicentennial” milestone
PALM BEACH, FL – One of America’s most iconic destinations, The Breakers Palm Beach marks its 125th Anniversary with a celebratory year beginning January 16, 2021. Renowned for its gracious service, unparalleled seaside glamour and world-class amenities, The Breakers was founded in 1896 by American visionary and oil/real estate/railroad magnate, Henry M. Flagler. The resort is still owned and cherished by the heirs of Flagler and his wife, Mary Lily Kenan, and has thrived under four generations of the Kenan family while independent of chain affiliation.
Located on the pristine shores of the island of Palm Beach in South Florida, The Breakers has prevailed as one of just over 1,000 family-owned businesses in the U.S. that is over 100 years old and still under its original ownership, and has also been recognized as one of the longest, continuously operating businesses in the state of Florida.
To commemorate its history, The Breakers will celebrate this momentous occasion throughout 2021 with its team, guests, club members and community. Festivities will include:
• The State of Florida and The Town of Palm Beach to recognize January 16, 2021, as The Breakers Palm Beach Anniversary Day;
• Engaging social media content and collaborations throughout the year (@thebreakers);
• 12 Months of Giving volunteer activities themed around 125 to support the local community;
• A variety of “125” touchpoints showcased throughout the guest experience, from illuminated exteriors around our 140-acre property, to signature amenities, art and family activities;
• An exclusive collection of food & beverage experiences, including special prix-fixe menus, a 125th-Anniversary cocktail and a traditional holiday tea;
• Limited-edition merchandise, including apparel, accessories and home gift items.
“Reaching 125 years is a testament to Henry Flagler's vision, the unwavering commitment of the Kenan family and the timeless appeal of Palm Beach,” said Paul Leone, CEO of The Breakers. “Our owners' long-term, purpose-driven approach to our business, and their passion for the well-being of our team, have a profound impact on The Breakers’ longevity. Each year, ownership reinvests over $25 million in continuous enhancements to sustain the artful balance of preservation and modernization. Vital to our success is the enduring devotion of the Kenan family, the dedication of our employees and the loyalty of our customers. Our storied history as an ever-improving, dynamic enterprise inspires our belief that the best is yet to come.”
For additional information please visit thebreakers.com/125 (will go live on January 16).
Photo Link: The Breakers 125th Anniversary
ABOUT THE BREAKERS
Recognized as one of America’s most iconic resorts, The Breakers is an Italian Renaissance-style hotel situated on 140 acres of oceanfront property in the heart of Palm Beach, Florida. Founded in 1896 by magnate Henry M. Flagler, and still in the hands of his heirs today, this legendary destination continues to thrive as an independent property. Each year, an investment averaging $25 million in capital improvements and ongoing revitalization, balances preservation and modernization.
The Breakers features 538 guest rooms and suites, including the ultra-luxury Flagler Club, a boutique hotel nestled atop of the resort. The property offers ten restaurants ranging from casual beachfront to stylishly sophisticated and a world-class private beach club with four pools, five whirlpool spas, 25 poolside bungalows and a variety of on-site watersports. Additional amenities include: two championship golf courses, 10 Har-Tru tennis courts, a Forbes Five-Star spa, an indoor-outdoor oceanfront fitness center, 14 signature boutiques, and a Family Entertainment Center with an extensive program of activities for children. Along with being recognized as a AAA Five Diamond property, The Breakers has earned numerous accolades for its social impact on the environment, the community and team member well-being. For reservations or more information, contact the resort at 888-BREAKERS (273-2537) or visit thebreakers.com.
MEDIA CONTACT:
Sara Flight
Call: (561) 659-8465
Email: sara.flight@thebreakers.com
Bonnie Reuben
Call: (310) 248-3852
Email: bonnie@bonniereuben.com