VISIT FLORIDA announced that next year’s Florida Huddle and Encounter will take place February 3-5, 2025, at the World Equestrian Center in Ocala, Florida.

Florida Huddle is the Sunshine State’s Official Travel Trade Show, showcasing the best of Florida to international and domestic tour operators, wholesalers and media with one-on-one-appointments, educational sessions, and networking. Florida partners that typically attend are CVBs, hotels, resorts, attractions, and theme parks.

Florida Encounter, one of the longest running appointment trade shows in the MICE industry, will take place in conjunction with Florida Huddle 2025. Encounter features appointments between fully hosted, qualified planners with proven business for Florida and Florida suppliers.

VISIT FLORIDA President and CEO Dana Young said, “Florida Huddle and Encounter provide invaluable opportunities to unlock business potential for the Sunshine State’s destinations, hotels, resorts, and attractions. Next year, we are thrilled to have the opportunity to showcase the diverse offerings of the Ocala area to key travel professionals from around the globe.” 

Marion County Tourism Development Director Loretta Shaffer said, "Ocala/Marion County is beyond excited to be hosting Florida Huddle and Encounter in 2025. We are honored to welcome these prestigious international trade shows to our destination, in partnership with VISIT FLORIDA and the World Equestrian Center. We look forward to showcasing Ocala/Marion County to the hundreds of travel experts who will be in attendance,from event planners and tour operators to airlines and travel journalists.”  

Stay tuned for more details and updates at and



VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through partnering with Florida’s tourism industry, marketing, promotions, public relations and visitor services programs. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit For media resources, visit



Internationally renowned among equestrians, cyclists, geologists, and even the world of classic cinematography, Ocala/Marion County still feels like a hidden gem to those who aren’t already insiders. And yet, when you’re here, you’re never an outsider. The relaxed, genuine friendliness of the county’s communities makes you feel welcome wherever you go. From its otherworldly natural springs to the compounds of World Equestrian Center and Florida Aquatics Swimming and Training to its vibrant restaurants, quaint shops, dynamic arts and culture, and historic sites, the destination takes you by surprise in the best of ways. For more information about Ocala/Marion County, visit or call toll-free 1.888.FL.OCALA.