VISIT FLORIDA announced that next year’s Florida Huddle and Encounter will take place February 2-4, 2026, at Hilton Orlando in Orlando, Florida.
Florida Huddle is the Sunshine State’s Official Travel Trade Show, showcasing the best of Florida to international and domestic tour operators, wholesalers and media with one-on-one-appointments, educational sessions, and networking. Florida partners that typically attend are CVBs, hotels, resorts, attractions and theme parks.
Florida Encounter, one of the longest-running appointment trade shows in the MICE industry, will take place in conjunction with Florida Huddle 2026. Encounter features appointments between fully hosted, qualified planners with proven business for Florida and Florida suppliers.
VISIT FLORIDA Chief Marketing Officer Brett Laiken said, “Florida Huddle and Encounter provide invaluable opportunities to unlock business potential for the Sunshine State’s destinations, hotels, resorts and attractions. Next year, we are thrilled to have the opportunity to showcase the diverse offerings of the Orlando area to key travel professionals from around the globe.”
Visit Orlando President & CEO Casandra Matej said, “As the No. 1 travel and meetings destination in the U.S., Orlando is excited to host Florida Huddle and Encounter once again in 2026. This trade show brings together top travel professionals and Florida destinations, creating valuable connections that drive business and boost the economy. Held next year at the centrally located Hilton Orlando on International Drive, attendees will be just steps away from award-winning dining, legendary entertainment and a variety of attractions, including our world-famous theme parks and the new Universal Epic Universe.”
Stay tuned for more details and updates at www.floridahuddle.com and www.floridaencounter.com.
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About VISIT FLORIDA
VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 140.6 million visitors in 2023, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and works with travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on X, connect on LinkedIn, or go to visitflorida.org. For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.
ABOUT VISIT ORLANDO
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, we represent more than 1,600 member companies comprising every segment of Central Florida’s tourism community.
Visit Orlando connects consumers and business groups with all facets of Orlando’s travel community, whether for a vacation or meeting. Home to seven of the world’s top theme parks — as well as refreshing water parks, nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin-recognized restaurants, and a robust calendar of entertainment and sports events — Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.