Tallahassee, Fla. – VISIT FLORIDA, the state’s official tourism marketing corporation, has been honored with an Expedia Group EPIC Award in recognition of its successful partnership with Expedia Group Media Solutions at the company’s explore ’19 conference. The EPIC Awards pay tribute to business entities demonstrating the accolades’ core values of Engagement, Partnership, Innovation, and Collaboration (EPIC) while working together to promote travel.
“We are tremendously honored to accept this year’s EPIC award for our efforts in effectively reaching and resonating with global visitors to achieve continued growth for our state,” said Dana Young, VISIT FLORIDA President and CEO. “We will continue to innovate and implement destination marketing strategies to keep Florida top-of-mind as the world’s premier vacation destination.
“We are delighted to have the opportunity to honor our inspirational partners at our annual Partner Awards ceremony at Expedia Group’s explore ‘19. This year’s winners showcase the admirable ‘EPIC’ qualities that we celebrate in our partners and we look forward to working alongside VISIT FLORIDA in 2020,” said Hari Nair, Senior Vice President of Expedia Group Media Solutions.
VISIT FLORIDA and Expedia Group are united in the commitment to generate international tourism to the United States and fortify the country’s reputation abroad as a premier vacation destination. VISIT FLORIDA has worked alongside of Expedia Group Media Solutions to inspire travelers worldwide to visit and explore Florida’s many treasures. Last year, VISIT FLORIDA’s ads on Expedia channels yielded nearly $600 million in bookings.
VISIT FLORIDA’s relationship with Expedia Group has paved the way for innovative campaigns that have attracted a plethora of Sunshine State visitors from far and wide, including a joint promotion with Hotels.com and its brand mascot, Captain Obvious, as well as this month’s “Skip Winter” sweepstakes offering a chance to win a 3 month stay in Florida. Additionally, Expedia Group has provided invaluable support at no cost as the state faced several powerful hurricanes over the past few years.