Tallahassee, Fla. – Today, VISIT FLORIDA announced a new social media campaign aimed at attracting visitors to Florida communities following the interruption of travel over the Labor Day holiday weekend. The marketing campaign was launched last week and runs through September 20. It features concentrated social media activations, influencer content, live videos across social media platforms, and Live from Florida Friday—a statewide call for user-generated content on September 20, the final Friday of summer.

VISIT FLORIDA President and CEO Dana Young said, “We are committed to ensuring Florida’s tourism industry remains strong and visitors from around the world recognize the broad diversity of Florida’s unbeatable travel experiences. Following the disruption of Labor Day travel in Florida, we knew it was important to share the great vacation opportunities we offer in the Sunshine State. Through collaboration with the tourism industry and local communities, this campaign will amplify the message that Florida is the perfect destination for fall travel. I encourage Floridians and visitors alike to participate in Live from Florida Friday on September 20 with VISIT FLORIDA and our state’s tourism industry.”

The campaign communicates in real time that Florida is open for business by employing two main initiatives:

Live from Florida Friday: The hashtag #LoveFL has long been used to unite Florida residents and visitors online. On September 20, the last Friday of summer, VISIT FLORIDA and the state’s entire tourism industry invite residents and visitors to share their real-time views from Florida using #LoveFL. In addition, VISIT FLORIDA and the tourism industry will share fall travel deals on a dedicated Expedia lading page and tourism business websites. Potential visitors can follow #LoveFL on social media to keep up-to-date with the fall promotions. For more information and ways to participate in Live from Florida Friday, go to Facebook.com/VISITFLORIDA.

A Day at the Beach: On Tuesday, September 10, VISIT FLORIDA shared a first-of-its-kind road trip showcasing some of Florida’s best east coast views. From sunrise to sunset, VISIT FLORIDA highlighted eight coastal destinations in Martin, St. Lucie, Indian River, Brevard, Volusia, Flagler, St. Johns, and Duval counties, to provide potential travelers with live looks at Florida’s Atlantic coast on Facebook, Instagram and Twitter. The daylong initiative resulted in more than 1.2 million total impressions and 23,500 engagements.