Florida’s Official Travel Trade Show to be Held Feb. 2-4 in West Palm Beach, Florida


TALLAHASSEE, Fla. (Oct. 26, 2022): – VISIT FLORIDA has opened registration for Florida Huddle, the Official Travel Trade Show for the State of Florida, which will take place Feb. 2-4, 2023 at the Palm Beach County Convention Center located in West Palm Beach, Florida. West Palm Beach is part of The Palm Beaches’ region – a collection of 39 cities and towns nestled along southeast Florida. Next year will mark the return of Florida Huddle to West Palm Beach since 2014, but the first time Florida Huddle and Encounter will be held concurrently in the county.

Florida Huddle will highlight the best of the Sunshine State to international and domestic tour operators and wholesalers. Approved buyers will have the opportunity to meet one-on-one with Florida partners, including destinations, hotels and attractions. 

“VISIT FLORIDA is thrilled to be hosting Florida Huddle 2023 in beautiful West Palm Beach, Florida,” said VISIT FLORIDA President and CEO Dana Young. “Florida is the No. 1 destination in the country for overseas travelers, and this event will further showcase our state’s amazing array of tourism offerings to tour operators and wholesalers from around the globe.”

“We’re proud to have been selected as the location for this year’s Florida Huddle and Encounter. We look forward to showcasing the beauty of our destination and the breadth of offerings to attendees during their upcoming visit to America’s First Resort Destination,” said Jorge Pesquera, president & CEO of Discover The Palm Beaches.  

Based on the success of last year, Florida Encounter, VISIT FLORIDA’s official event serving the meetings industry, and Florida Huddle will be held concurrently.

Qualified buyers can REGISTER for Florida Huddle 2023 free-of-charge by Jan. 11, 2023.


VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 122 million visitors in 2021, an increase of 54 percent from 2020. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.


Discover The Palm Beaches is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as The Palm Beaches, which spans more than 2,300 square miles/ 3,701 square km and boasts 47 miles/ 75.6 km of pristine beaches from Highland Beach and Boca Raton to Jupiter and Tequesta. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers from around the state, country and globe to visit Palm Beach County. The Palm Beaches have a rich history in hospitality as America’s First Resort Destination® and tourism is among Palm Beach County’s major industries, generating $7.8 billion in economic impact during 2021.


The Palm Beaches are home to more than 18,400 hotel rooms and feature more than 100 family-friendly attractions, an abundance of world-class luxury, award-winning restaurants, and 125 miles of peaceful waterways for on- or in-the-water activities, including 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current. 160 golf courses have earned it the moniker of Florida’s Golf Capital®, as well as The Cultural Capital of Florida® due to its thriving entertainment scene of more than 200 art and culture organizations. Situated along I-95, The Palm Beaches are accessible via Palm Beach International Airport (PBI), which offers more than 200 daily nonstop flights across the United States and seasonal lift to/from Canada. The Palm Beaches are also conveniently located within driving distance of Fort Lauderdale-Hollywood and Miami International airports.

For more information about The Palm Beaches, visit www.ThePalmBeaches.com or on social media (FacebookTwitterInstagramYouTubeLinkedIn and TikTok). Visitors and residents can take advantage of county-wide deals via The Palm Beaches Savings Pass. They can also tune in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences.