Visitors to the Sunshine State have more to experience than ever

VISIT FLORIDA knows it’s always the right time to book a trip to Florida, and 2024 doubles down with new experiences across the state.

Share these accommodation openings, attractions, transportation offerings, and culinary adventures with travelers looking to book. Make it clear that from the Panhandle to the Keys, there’s always something fresh and interesting awaiting them in Florida.


Messi ExperienceMiami
Spring 2024

The Messi Experience begins April 25, 2024, commencing its global tour in Miami. This captivating attraction will immerse visitors in an exhilarating adventure, allowing them to discover the extraordinary life of Lionel Messi through interactive activities. Guests will have the opportunity to delve into the journey of Messi's transformation from childhood to legendary status.

Penguin Trek, SeaWorld – Orlando
Spring 2024

In Spring 2024, SeaWorld will introduce “Penguin Trek,” its highly anticipated eighth coaster. This family-friendly launch coaster offers a unique snowmobile-inspired ride car, taking riders on an exciting journey through Antarctica as part of a penguin research mission. With two thrilling launches and a twisty track spanning both indoor and outdoor sections, the coaster reaches speeds of up to 43 miles per hour along its 3,020-foot path. What makes this ride exceptional is its grand finale…instead of a simulated penguin area, guests will find themselves in the actual heart of SeaWorld Orlando’s penguin habitat.

Phoenix Rising Busch GardensTampa Bay
Spring 2024

Anticipate an electrifying spectacle in Tampa Bay as Busch Gardens unveils "Phoenix Rising," its latest roller coaster creation and a significant addition to the Pantopia area. Created by Bolliger & Mabillard, this family-friendly suspended roller coaster achieves speeds of up to 44 miles per hour along its 1,831-foot course. Stewart Clark, Busch Gardens Tampa Bay's President, explains, "This new attraction reinforces our commitment to providing guests with new, immersive, and one-of-a-kind experiences within our comprehensive coaster collection."

DreamWorks AnimationUniversal Orlando Resort – Orlando

Universal Orlando Resort is set to unveil an enchanting new world dedicated to the cherished characters of DreamWorks Animation, encompassing beloved figures from iconic franchises such as Trolls, Shrek, and Kung Fu Panda. This exciting addition reaffirms Universal's dedication to captivating storytelling and creating immersive environments for visitors of all ages. With its vibrant colors, immersive sights, and captivating sounds, guests will be transported into a realm of limitless imagination. Aimed at families with young children, this park will be a captivating haven, boasting no less than four distinct themed lands, each brimming with attractions and entertainment inspired by Universal's beloved tales and characters.

Tiana’s Bayou Adventure, Walt Disney WorldOrlando
Late 2024

Get ready for "Tiana's Bayou Adventure," an immersive journey that will transport visitors deep into the enchanting realm of Walt Disney Animation Studios' "Princess and the Frog." This magical experience is slated to grace Magic Kingdom in Florida by late 2024. Through extensive explorations of the French Market and the captivating bayou, as well as consultations with accomplished academics, chefs, musicians, and cultural authorities, Imagineers have drawn inspiration from the entire region and gleaned invaluable insights from local experts throughout this creative odyssey.

The Project Center Florida Keys
Early 2024

The Dolphins Plus Marine Mammal Responder (DPMMR) rescue team is diligently crafting the "Protect Center Whale & Dolphin Hospital," poised to become South Florida's sole operational and instructional veterinary hospital dedicated to the care of injured whales, bottlenose dolphins, and various marine mammals. This innovative establishment will encompass a spacious 40-foot-diameter pool for extended marine mammal rehabilitation, an enlightening classroom for educational purposes, and an engaging 3,000-square-foot museum centered around marine wildlife conservation themes. The eagerly anticipated opening is scheduled for early 2024.

PopstrokePalm Beaches
Late 2024

An extraordinary mini-golf experience backed by Tiger Woods, introduces three state-of-the-art locations in Delray Beach (2023), West Palm Beach (2024), and Wellington (2024), featuring synthetic turf putting courses with fairways and bunkers akin to traditional golf courses.

Daytona Aquarium and RainForest AdventureDaytona Beach
Early 2024

Daytona Beach will welcome the Daytona Aquarium and Rainforest Adventure in early 2024. This groundbreaking aquarium will provide an engaging, educational experience featuring creatures from both land and sea. Located at the heart of Daytona Beach, on the corner of International Speedway Blvd. and Nova Road, this 55,000-square foot facility boasts nearly 40 separate tanks, including a massive 110,000-gallon shark tank and a 12,000-gallon stingray touch pool. Visitors can explore habitats for alligators, crocodiles, frogs, snakes, and even an indoor rainforest filled with lush vegetation, sloths, armadillos, and various bird species.


Hotels, Resort, RV Parks

EVEN HotelMiami
Summer 2024

Set to make its debut in summer 2024 in Greater Miami and Miami, EVEN Hotel will feature 125 rooms designed with a strong focus on traveler wellness. This innovative establishment aims to encourage fitness among its guests, offering three room categories equipped with exercise amenities such as Peloton bikes and yoga mats. Additionally, visitors can savor a selection of health-conscious meals and beverages from the EVEN Kitchen & Bar restaurant.

January 2024

The grand opening of Conrad Orlando at Evermore this January unveiled 433 rooms, consisting of 51 exquisitely crafted suites and 10 generous family suites, providing expansive, homely comfort. This luxurious establishment also boasts 40,000 square feet of indoor meeting facilities, a serene spa, and an array of dining choices, including a spectacular rooftop dining experience.

Hilton Singer Island OceanfrontPalm Beaches
January 2024

Hilton Singer Island Oceanfront Palm Beaches Resort is set to redefine luxury, re-emerging in January 2024 as "The Singer Oceanfront Resort," complete with rejuvenated guestrooms, innovative dining concepts, enhanced meeting spaces, and a picturesque beachfront bar.

The Renaissance by Marriott Daytona Beach OceanfrontDaytona Beach
Spring 2024

The Renaissance by Marriott Daytona Beach Oceanfront, opening in Spring 2024 on 640 North Atlantic Avenue, offers contemporary hotel accommodations with private balconies, a high-end seafood restaurant, cutting-edge design, a multi-floor parking garage with valet services, an infinity pool, an oceanfront ballroom with breathtaking views of the Atlantic Ocean, and outdoor event spaces.



Gordon Ramsay: Lucky CatMiami
February 2024

Gordon Ramsay is about to make a culinary splash with the upcoming openings of Lucky Cat in February 2024. Lucky Cat Miami will transport you to the vibrant atmosphere of 1930s Tokyo drinking dens with its Asian-inspired dining experience and late-night lounge.

Spring 2024

Ash is all set to tantalize taste buds with Italian-inspired cuisine, boasting a generous outdoor patio for diners to relish. This full-service restaurant, brought to you by Proper House Group and Chef Ferrell Alvarez, marks their third culinary venture in the neighborhood, joining the ranks of Gallito Taqueria and Dang Dude at Sparkman Wharf.

Spring 2024

Miami's gastronomic scene is in for a treat with the arrival of RosaNegra, masterminded by real estate visionary Robert Rivani, President of Black Lion. Slated to open in Spring 2024, this marks RosaNegra's sixth location worldwide and its flagship in the United States. Celebrating Latin American cuisine and culture, this extraordinary restaurant combines gourmet dining with top-tier entertainment and personalized service. Set in a sprawling 13,634-square-foot space at SLS Brickell on South Miami Avenue, RosaNegra promises to be an epicurean haven at the heart of the city.

Plaza de Coco Onboard the Disney Treasure – Orlando

Immerse yourself in the world of Disney and Pixar's "Coco" with the world's first theatrical dining experience inspired by the beloved film. Miguel and his familia will continue their story, taking guests on vibrant, music-filled journeys at Mariachi Plaza. Enjoy festive dinner menus featuring modern twists on traditional Mexican fare and live entertainment on two unforgettable nights.

Tutto MarePalm Beaches
Fall 2024

Mediterranean concept by the Tutto il Giorno restaurant group that will open at The Royal Poinciana Plaza as Palm Beach’s first and only intracoastal waterfront destination.

Billy’s Tap RoomDaytona Beach

Billy's Tap Room, located on the beachside along Granada Blvd., is preparing for a grand reopening in 2024. With a rich history dating back to 1922, this iconic restaurant of Ormond Beach is under new ownership and is set to return with a fresh atmosphere while retaining its historic charm. The menu will feature a delightful selection of seafood and steaks, complemented by beer and wine on tap and live entertainment.



The Disney TreasureOrlando
December 2024

Disney Cruise Line is thrilled to introduce the Disney Treasure, the latest addition to their fleet, set to embark on its maiden voyage from Port Canaveral, Florida on December 21, 2024. This enchanting vessel, a sibling to the Disney Wish, promises to unlock the boundless realms of Disney, Pixar, Star Wars, and Marvel, delivering unforgettable experiences inspired by beloved Disney Parks attractions. Guests can expect immersive adventures on the high seas, all in tribute to Walt Disney's legendary passion for exploration. With design concepts celebrating beloved Disney characters and inspired by memorable tales like "Aladdin," "Coco," and "Zootopia," the Disney Treasure is an adventure-themed dream come true.


Anniversaries, celebrations and events

Island Hopper Songwriter Festival Fort Myers
September 2024

Relax and unwind at the annual Island Hopper Songwriter Fest. This 10-day festival, held in September, is a delightful blend of music and enjoyment, spread across various coastal areas. In 2023, they added a fourth location, Cape Coral, to the usual three venues: Fort Myers Beach, Captiva, and Downtown Fort Myers. The festival featured over 60 songwriters, including the UK's 'Next of Kin' brothers, Kieran, Nate, and Mark Bass, hailing from Essex County. If you're looking for a laid-back, beachside music event in 2024, Island Hopper is the place to be.


In case you missed it…


Mello on the BeachAnna Maria Island
July 2023

Mainsail Lodging and Development proudly announced the grand debut of Mello on the Beach, a contemporary, brand-new beachside haven located on Anna-Maria Island along the picturesque Gulf Coast of Florida. Positioned directly on the island’s Manatee Beach, this retreat offers an array of 11 vacation units, thoughtfully adorned in a palette inspired by the vibrant colors of the sun, sea, and sunset. Infused with a delightful retro ambience, this secluded getaway, steps away from the sandy shoreline, is an ideal choice for beach enthusiasts, families, couples and solo travelers alike.

Brightline serviceOrlando
September 2023

Throughout 2023, travelers have eagerly awaited the long-anticipated launch of Brightline’s services at Orlando Station, conveniently situated within the Orlando International Airport. The station serves as a vital connection point, uniting millions of travelers and enhancing statewide accessibility through its Orlando to Miami route. Brightline Orlando successfully commenced operations on 22nd September.

Margaritaville Fort Myers Beach
December 2023

In the wake of Hurricane Ian, the much-anticipated Margaritaville Resort Fort Myers Beach is gearing up for its grand unveiling this coming December. Offering a unique blend of relaxed opulence infused with a Caribbean influence, Fort Myers Beach visitors will discover pristine shorelines, the vibrant Fins Up! Beach Club, the indulgent St. Somewhere Spa with an array of treatments, and a selection of six dining establishments. The property will encompass 254 guest rooms and suites, seamlessly fusing coastal-inspired design with considerate amenities.


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VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 137.6 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit For media resources, visit