VISIT FLORIDA Shows the Limitless Possibilities for Travelers
New videos in “Limitless Florida” series showcase travelers with diverse abilities
engaging in Florida experiences
VISIT FLORIDA recently debuted three new videos in its “Limitless Florida” series, highlighting how people of different abilities can – and do – enjoy Florida’s experiences fully. The extended series of “Limitless Florida” will be added to the VISIT FLORIDA Accessibility Hub, a resource for travelers with special needs to find a variety of accessible attractions, beaches, parks and events throughout the state.
The “Limitless Florida” series was created, produced and distributed by VISIT FLORIDA in 2021, with six videos featuring local Floridians living with various disabilities enjoying activities, such as scuba diving and cycling. The campaign’s goal is to show that residents and visitors can come as they are and participate fully in Florida experiences, no matter their abilities.
“We are proud to expand this series to showcase the many wonders of Florida and how they can be enjoyed by visitors of all abilities,” said VISIT FLORIDA Chief Marketing Officer Staci Mellman. “We are on a mission to become the top destination for accessible travel in the world and this series helps us tell Florida’s story of being a warm and welcoming destination for all travelers.”
The three new videos feature families with either a child or parent who is differently-abled, showcasing three kinds of disabilities that won’t put any limits on travelers in Florida.
Neurodiversity and Autism
In the first of the new videos, the Hartman Family seeks to break stigmas surrounding autism and neurodiversity. Five year-old Hunter, diagnosed with Autism, ADHD and Mixed Receptive Expressive Language Delay, has discovered a strong affinity for dinosaurs, United States presidents and state parks. He explores these interests at Dinosaur World, a local Florida Certified Autism Center that allows him to be exactly who he wants to be.
Down Syndrome
Another video in the series features the Santiago and Rosado Family, who moved from Puerto Rico five years ago in search of a better quality of life for their daughter, Zoey, who has Down Syndrome. Together, they explore the great outdoors, going blueberry picking at their favorite farm, Southern Hills Farm in Clermont, Florida. There, Zoey skips through the hundreds of blueberry trees and countless rows of sunflowers with her parents as they create family memories. Like the Hartmans, the Santiago and Rosado family wants to tackle assumptions and misconceptions about traveling with a family member who has Down Syndrome.
Hearing Impairments
The LeFors family proves you don’t need to hear Florida to enjoy it. All of the LeFors daughters communicate using ASL even though only five of the eight members are deaf. They are all in sync when it comes to exploring nature and they chase down thrills in Florida’s many nature experiences. Princess Place Reserve allows the LeFors family to kayak and bike along the Palm Coast. These St. Augustine residents have found Florida to be a place where they can thrive as hearing impaired residents, traveling throughout the state finding the next adventure.
All nine videos link to the Accessibility Hub on VISITFLORIDA.com, where visitors will find more than 100 pieces of content related to accessible travel and resources to help plan their trips to Florida.
ABOUT VISIT FLORIDA
VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 122 million visitors in 2021, an increase of 54 percent from 2020. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.
Media Contact
Chiara Peretti