VISIT FLORIDA Spotlights Florida Destinations Ready to Welcome Back Visitors

Resuming of marketing efforts promote tourism to areas open for business following Hurricane Ian

TORONTO, ON – (October, 2022): VISIT FLORIDA invites Canadian travelers back to the Sunshine State. As impacted communities in Southwest Florida recover, VISIT FLORIDA has resumed its marketing initiatives in Canada highlighting the unaffected areas that are open and ready to welcome visitors from around the country.

Tourism is Florida’s number one industry, contributing billions of dollars annually to the state’s economy. As Florida’s official tourism marketing corporation, VISIT FLORIDA plays a vital role in the state’s crisis response and recovery efforts, and communicating that Florida’s cities and regions including Clearwater, Miami, Orlando, Palm Beach, Pensacola and Tampa are eager to welcome travelers.

VISIT FLORIDA has launched a marketing campaign in the U.S. designed to support Florida’s tourism industry following Hurricane Ian. The campaign includes recent footage captured in 14 destinations throughout the state, assuring travelers that the “Sun’s Shining in Florida” and that booking a trip now is as good a time as ever.

Post-storm marketing programs will be key for delivering this message throughout the Canadian market, as well, ensuring that Canadian consumers who are planning winter vacations to the Sunshine State stay well-informed. These programs include a comprehensive digital winter campaign, co-op marketing with Canadian Airline and Tour Operator Partners, BranchUp social media marketing, educational webinars with Florida destination Partners, travel agent FAMs and VISIT FLORIDA Leadership meetings with Canadian Partners in early 2023.

VISIT FLORIDA shared its excitement and support for the marketing campaigns:

Dana Young, VISIT FLORIDA President and CEO said, “Tourism is Florida’s top economic driver and VISIT FLORIDA is committed to safeguarding our industry. Our marketing programs will help protect Florida’s tourism brand and demonstrate to visitors that Florida offers infinite vacation options. We appreciate Governor DeSantis’ leadership and support as we resume our campaign efforts and invite visitors from around the world to our great state."

For more information on Florida’s diverse destinations and how to support tourism endeavors in the state, please visit



VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 122 million visitors in 2021, an increase of 54 percent from 2020. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to For inspiration in the Sunshine State follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit For media resources, visit


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Shahfreen Elavia

Senior Public Relations Manager, VoX International Inc.


416-935-1896 ext. 247