VISIT FLORIDA and The Weather Network have teamed up again to bring Florida sunshine to winter-weary Canadians with a second season of the highly successful docuseries Wanderlust: Florida.
Season 1 of Wanderlust: Florida was viewed more than 11.7 million times on broadcast alone, outperforming estimates by 79 percent. The docuseries was phase two of a larger multifaceted campaign, which included digital, social, broadcasts and contests, and reached more than 42 million consumers and inspired the Canadian market to dream of traveling to Florida.
As one of The Weather Network's most-watched programs and with its viewers’ appetite for learning, a second season was a natural fit to continue to shine an unforgettable light on Florida's off-the-beaten-path destinations and hidden gems told by local Floridians.
"Canada continues to be a very important market for Florida," said Dana Young, President & CEO of VISIT FLORIDA. "Through the expansion of our Wanderlust: Florida docuseries, we have the opportunity to continue educating Canadians on Florida's diverse experiences to keep them coming back year after year."
The second season, which will consist of two 18-minute-long episodes, launches this Sunday, February 20 at 10:00 p.m. ET on The Weather Network and will take viewers on a scenic road trip through Northwest Florida with stops in Tallahassee, Panama City Beach, South Walton and Pensacola.
“Season 1 of Wanderlust: Florida was our first ever episodic docuseries that allowed us to provide our Weather Network viewers with a virtual escape to Florida,” said Sam Sebastian, CEO of Pelmorex Corp. (The Weather Network). “I am excited that through our collaboration with VISIT FLORIDA and our production partner, The Creator’s Bureau, we have the opportunity to continue to provide our viewers with new virtual escapes of the hidden gems and unique adventures that Florida has to offer.”
As part of the launch of season 2, VISIT FLORIDA is also announcing the Wanderlust: Florida contest, running from February 14 to March 14, 2022, that will give two lucky winners the opportunity to experience the destinations and activities featured in season 2 of the docuseries. Viewers can enter online every day for a chance to win one of two prize packages, including roundtrip flights for one winner and up to three guests, accommodations, car rental and various activities in Pensacola and Panama City Beach. The prizes will be valid until April 1, 2023.
Tune in to The Weather Network on Sunday, February 20 at 10:00 p.m. ET to watch the first episode of Wanderlust: Florida season 2. Click here to watch the trailer for season 2. For more information about the Sunshine State, head to VISITFLORIDA.com.
About VISIT FLORIDA:
As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 79.8 million visitors in 2020, a decrease from the record 131.4 million visitors in 2019, attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported 1.6 million Florida jobs in 2019. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, $3.27 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort. To learn more about VISIT FLORIDA follow @FloridaTourism on Facebook and Twitter or visit www.visitflorida.org. For inspiration from the Sunshine State, follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.
About Pelmorex Corp.:
Pelmorex Corp., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia,Eltiempo.es, Clima, and Otempo.pt. It also operates Canada’s National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. To learn more, visit pelmorex.com and follow us on Twitter and LinkedIn
About VoX International:
VoX International is a Canadian-owned destination marketing firm based in Toronto, Canada with offices in Vancouver and Montreal, providing Canadian representation nationally. VoX is a full-service sales, marketing, event planning and public relations agency led by a team of high profile, knowledgeable travel industry executives. Recognized as a marketplace leader, VoX offers a wide range of support within the North American meeting, incentive, events, and hospitality and leisure tourism sectors. VoX’s passion for providing personal, innovative and results driven solutions are key factors for driving the company’s reputation for success.
Senior Public Relations Manager