The destination’s float will feature a creative mix of local history, attractions, and surprises!
Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, will participate for the first time in the iconic Rose Parade® presented by Honda on Monday, January 1, 2024, at 8:00 AM PST in Pasadena, California. The live telecast of the 135th Rose Parade will be aired via NBC and ABC.
The theme for the 2024 Tournament of Roses® is “Celebrating a World of Music: The Universal Language,” which aligns perfectly with Visit Lauderdale’s amplification of its “Everyone Under the Sun” branding campaign, designed to welcome people of diverse cultures, ethnicities, sexual orientations and disabilities. The creative concept for Visit Lauderdale’s custom-built float will showcase the people and places that make Greater Fort Lauderdale an ideal destination for visitors seeking a genuinely welcoming and inclusive environment.
Since its founding in 1890, the Rose Parade and Rose Bowl Game® in Pasadena have drawn audiences from around the world. On New Year’s Day, the procession of floats will feature extraordinary floral arrangements, marching bands, and equestrian units along a 5 ½ mile route down Colorado Boulevard. The parade is expected to attract 700,000 street-side spectators and nearly 22 million U.S. television viewers.
“The Rose Parade is a once in a lifetime opportunity for us to bring our beautiful destination to television screens across the world. It’s a celebratory time of the year and we look forward to amplifying our message of inclusivity and diversity” said Stacy Ritter, president and CEO of Visit Lauderdale. “We plan to use our airtime to really tell our story.”
For more information on the Rose Parade, visit https://tournamentofroses.com. To request an interview with Stacy Ritter, president and CEO of Visit Lauderdale, contact Ebony Tyre at etyre@broward.org.
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About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe. Find inspiration for your next trip at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and
About the Pasadena Tournament of Roses® and The Rose Parade® presented by Honda
The Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. The Association’s 935 volunteer members supply more than 80,000 hours of manpower, which will drive the success of 135th Rose Parade, themed “Celebrating a World of Music” on Monday, January 1, 2024, followed by the 110th Rose Bowl Game. For more information, visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube.
Media Contacts:
Ebony Tyre
Public Relations Manager, Visit Lauderdale
954-767-2445
Diana Hanford
561-309-4136