GREATER FORT LAUDERDALE, Fla. (June 24, 2020) – Hotels, tourist attractions, restaurants and businesses throughout Greater Fort Lauderdale (Broward County) are taking Visit Lauderdale’s Safe + Clean Pledge. The pledge provides a unified message that health and safety standards, and protections against the spread of COVID-19, are a top priority as visitors arrive for summer getaways.
Look for the Safe + Clean Pledge signs posted at area businesses and on listings for hotels, attractions and restaurants at tourism website sunny.org.
“These are the new safety measures we’re all looking for,” says Stacy Ritter, President and CEO of Visit Lauderdale. “We view the pledge as the local industry standard, but we also encourage and celebrate the extra effort that many businesses have already taken to assure everyone that health and safety is priority one.”
Developed by Visit Lauderdale, the Safe + Clean Pledge works together with the Greater Fort Lauderdale Alliance’s Supporters of Broward (SOB) campaign and is in line with standards established by the Florida Restaurant & Lodging Association (FRLA), the CDC and Broward County, Florida. Additionally, this initiative has the support of the Greater Fort Lauderdale Chamber of Commerce, the Greater Hollywood Chamber of Commerce and other community organizations.
“We recently asked members of the community to become Supporters of Broward (SOB) by focusing on safely supporting local businesses and keeping our neighbors employed while slowing the spread of COVID-19,” says Bob Swindell, President & CEO of the Greater Fort Lauderdale Alliance. “We wholeheartedly support Visit Lauderdale’s Safe + Clean pledge as a model for businesses to follow, to help keep our community and visitors healthy.”
Learn More: SOB (Supporter of Broward) Campaign news release
Businesses that sign the pledge agree to:
- Follow CDC Cleaning Protocols
- Wear Masks
- Provide Hand Sanitizer
- Practice Social Distancing
- Train Staff How to Be Safe + Clean
- Work Toward Contactless Payment
“Those taking the Safe + Clean Pledge are meeting or exceeding CDC and our FRLA hospitality reopening standards,” says Rozeta Mahboubi, Greater Fort Lauderdale Regional Director for FRLA. “Seeing the pledge signage is a way for the public to find reassurance as they seek safe ways to take a much-needed vacation getaway or important business trip.”
About Greater Fort Lauderdale
Greater Fort Lauderdale boasts an average year-round temperature of 77˚F and has 3,000+ hours of annual sunshine. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a Greater Fort Lauderdale tourism industry thriving arts and culture scene, craft breweries, rooftop bars, outdoor adventure, and world-class shopping – all conveniently located in the center of South Florida. Made of up 31 municipalities, the destination boasts more than 35,000 lodging accommodations at a variety of hotels, luxury spa resorts and Superior Small Lodgings reflecting a cosmopolitan vibe. Upon arrival at FLL Airport (Fort Lauderdale-Hollywood International Airport), it is just five minutes to the beach, Port Everglades, the Broward County Convention Center and downtown. For trip planning inspiration, visit sunny.org and follow @VisitLauderdale.
About Visit Lauderdale
Visit Lauderdale, a.k.a. the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is the tourism marketing organization for Broward County, Florida, where last year more than 13 million annual visitors supported 180,000 direct and indirect tourism jobs and spent over $8 billion. The GFLCVB markets Greater Fort Lauderdale’s community of 31 municipalities to a global audience of leisure and business travelers and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. The GFLCVB produces marketing and brand campaigns to keep the destination top-of-mind with travelers and maintains relationships with and hosts site tours for travel journalists, social media influencers, meeting planners, sports event planners, tour operators and travel agents. For more information about the destination, visit sunny.org and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.
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