Merlin Entertainments Brings Partnership with Hasbro to Life to Create a Playful Place Perfect for a First Theme Park Experience
WINTER HAVEN, Fla. (Feb 25, 2021) — Starting in 2022, families will squeal with delight as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa PigTM Theme Park, only at LEGOLAND® Florida Resort.
Designed to be the ultimate day for little ones, this all-new standalone theme park will feature multiple rides, interactive attractions, themed playscapes and water play areas—complete with “muddy puddles” of course—and fun live shows daily, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play to build their family’s first theme park memories together.
Rides and attractions details for the new Park will be announced this summer. When Peppa Pig Theme Park opens in 2022, it will be a separately ticketed park. Unlimited Florida sunshine and wonderful weather will allow this new theme park to operate year-round. Annual Passes to Peppa Pig Theme Park will be available as standalone memberships or inclusive passes that will also grant admission to LEGOLAND Theme Park, LEGOLAND Water Park and other regional Merlin Entertainments attractions.
Merlin Entertainments, a global leader in location based entertainment with brands including LEGOLAND, Madame Tussauds and SEA LIFE® Aquariums, has an exclusive multi-territory licensing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate the Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
Fans and parents of future “little piggies” can be among the first to hear the big news by signing up for the Peppa Pig Theme Park emails on PeppaPigThemePark.com/Florida
About LEGOLAND® Florida Resort
LEGOLAND® Florida Resort is the ultimate vacation destination for families with kids. Located 45 minutes from Orlando and Tampa, the Resort features an interactive, 150-acre Theme Park with more than 50 rides, live shows and themed attractions inspired by popular LEGO® brands and characters, a seasonably heated Water Park, that is open year round, with more than a dozen family water slides, and three uniquely themed on-site accommodations. Located 130 kid-steps away from the Theme Park’s front gate, LEGOLAND® Hotel and the new LEGOLAND® Pirate Island Hotel bring the Theme Park fun into the hotel with nightly entertainment, resort pools, and guest rooms with separate adult and child sleeping areas, and in-room treasure hunts. Just across the street, LEGOLAND® Beach Retreat features beach-themed bungalows in village-style layout centered around outdoor play areas and unforgettable Florida lake views.
2021 marks the Theme Park’s 10th birthday and a year of celebrations for LEGOLAND including a full lineup of events, new openings and an all-new show, Brickbeard’s Watersports Stunt Show, that features gravity-defying stunts including wakeboarding, barefoot skiing, and an all-new flyboard act above the legendary Lake Eloise. More information is available at LEGOLAND.com/Florida
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
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