VISIT FLORIDA brought sunshine, smiles, and serious business to the UK & Ireland with the launch of Florida Huddle UK & Ireland — the first-ever multi-day trade show hosted by a U.S. state in the...

Florida’s culinary scene is sizzling like never before, with Michelin stars and a melting pot of flavours drawing food lovers from all around the world. With chefs turning local ingredients into...

Thanks to a blend of year-round sunshine, pristine beaches and diverse coastal experiences, Florida stands out as one of the top beach destinations in the USA with some beaches even ranking amongst...

Florida’s Conservation, Community Empowerment, and Regenerative Travel Initiatives As Earth Day 2025 approaches, Florida is highlighting a range of local initiatives focused on the preservation of...

When considering a luxury holiday, Florida does not immediately spring to mind, its luxury stays, Michelin starred restaurants, arts and culture, and boutique shopping are often overshadowed by...

The Sunshine state has many exciting things in store for the New Year; from the long-awaited Universal Epic Universe to Amtrak’s new ‘The Floridian’ train route, taking passengers from Chicago to...

Known for its warm climate, endless sunshine, and diverse range of family-friendly attractions, Florida continues to stand out as the ultimate destination for families seeking memorable holidays. With...

The Sunshine State continues to provide fun for all abilities Florida is making significant strides in ensuring that attractions are accessible to all visitors, regardless of their physical...

Uncover Florida's best destinations for wild swimming From sea to springs, cenotes to canyons, Florida is prime for wild swimming enthusiasts, with plenty of hidden watering holes ready to be...

Jimmy Doherty travels the Sunshine State to discover Florida’s Diverse Culinary Scene VISIT FLORIDA is excited to announce Jimmy’s Taste of Florida - a new five-part food travelogue series with TV...